Softwr

Scheduling · head to head

Boulevard vs SalonTarget

Boulevard logo

Boulevard

Scheduling

Client experience platform for salons

From
$140/month
Rated
-
Full reviewWebsite
SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; SalonTarget no pricing information available on website, requires contacting sales
  • They diverge on capability: Boulevard covers Intelligent scheduling, SalonTarget covers Client retention alerts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Boulevard and SalonTarget actually diverge.

Attributes where Boulevard and SalonTarget differ
AttributeBoulevardSalonTarget
Starting price$140/month$99/month
PlatformsWeb, Ios, Android, ApiWeb
CategorySchedulingBeauty

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot SalonTarget
  • Running point of sale and card payments alongside schedulingnot SalonTarget
  • Automated client messaging, intake forms and marketing campaignsnot SalonTarget

SalonTarget

  • Appointment scheduling and online booking for salonsnot Boulevard
  • Point of sale with integrated paymentsnot Boulevard
  • Inventory tracking for retail and back barnot Boulevard
  • Booth renter managementnot Boulevard
  • Client marketing and rebooking remindersnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Pricing, plan by plan

Boulevard

$140/month
  • Essentials$140/month
    • Up to 5 professionals
    • 100 free texts
    • 500 free email blasts
  • Premier$234/month
    • Unlimited professionals
    • 250 free texts
    • 1000 free email blasts
  • Prestige$328/month
    • Forms add-on
    • 2500 free texts
    • 10000 free email blasts
  • Enterprise$null/month
    • Custom pricing

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.
SalonTarget review

Questions people ask

Is Boulevard or SalonTarget better?
Neither clearly leads. Boulevard starts at $140/month and SalonTarget at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or SalonTarget?
Boulevard starts at $140/month and SalonTarget at $99/month.
Does Boulevard or SalonTarget run on more platforms?
Boulevard runs on Web, Ios, Android, Api. SalonTarget runs on Web.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what SalonTarget is typically brought in for.
What can Boulevard do that SalonTarget cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Both handle SSL encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Boulevard: What is Boulevard's pricing per location?

Essentials starts at $140/month, Premier at $234/month, and Prestige at $328/month per location. These prices reflect a current 10% new customer discount; standard rates are $176, $293, and $410 respectively.

Source
SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Boulevard: What professional limits apply to Boulevard plans?

Essentials supports up to 5 professionals. Premier and Prestige support unlimited professionals. Enterprise is available for large complex operations requiring custom solutions.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Boulevard: What messaging allowances come with Boulevard?

Essentials includes 100 free texts and 500 free email blasts monthly. Premier includes 250 texts and 1000 blasts. Prestige includes 2500 texts and 10000 blasts. Additional messaging packages and automation features are available as add-ons.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
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