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Beauty · head to head

Insight Salon Software vs SalonTarget

Insight Salon Software logo

Insight Salon Software

Beauty

Intelligent salon management with deep analytics

From
$40/month
Rated
-
SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-

The short version

  • Each has a real cost: Insight Salon Software cloud plans are login limited even at the top tier: Enterprise Premium Cloud is $250 a month for up to 8,000 SMS messages and only 5 logins; SalonTarget no pricing information available on website, requires contacting sales
  • They diverge on capability: Insight Salon Software covers Appointment booking, SalonTarget covers Client retention alerts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Insight Salon Software and SalonTarget actually diverge.

Attributes where Insight Salon Software and SalonTarget differ
AttributeInsight Salon SoftwareSalonTarget
Starting price$40/month$99/month
PlatformsWeb, Ios, Android, ApiWeb
Founded20122016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insight Salon Software

  • Appointment booking
  • Client management
  • Staff scheduling
  • Advanced analytics
  • Revenue tracking
  • Performance metrics
  • Marketing automation
  • Point of sale

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Both cover

  • SSL encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Insight Salon Software

  • Running point of sale and scheduling for a salon or spanot SalonTarget
  • Sending automated two way SMS appointment reminders to clientsnot SalonTarget

SalonTarget

  • Appointment scheduling and online booking for salonsnot Insight Salon Software
  • Point of sale with integrated paymentsnot Insight Salon Software
  • Inventory tracking for retail and back barnot Insight Salon Software
  • Booth renter managementnot Insight Salon Software
  • Client marketing and rebooking remindersnot Insight Salon Software

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insight Salon Software

  • Cloud plans are login limited even at the top tier: Enterprise Premium Cloud is $250 a month for up to 8,000 SMS messages and only 5 logins
  • Premium Cloud's two way SMS is capped per tier, from 500 messages a month on Solo up to 8,000 on Enterprise
  • The installed one time purchase version only includes free software upgrades for 1 year, after which upgrades are not covered
  • Multi-year pre-purchase discounts of 10, 15 and 20 percent require paying 1, 2 or 3 years upfront

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Pricing, plan by plan

Insight Salon Software

$40/month
  • Starter$40/month
    • Appointment scheduling
    • Client management
    • Basic analytics
  • Professional$70/month
    • Everything in Starter
    • Advanced analytics
    • Staff performance tracking
  • Enterprise$120/month
    • Everything in Professional
    • Multi-location analytics
    • Custom reports

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Which should you pick?

Choose Insight Salon Software if

  • You need appointment booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.

Questions people ask

Is Insight Salon Software or SalonTarget better?
Neither clearly leads. Insight Salon Software starts at $40/month and SalonTarget at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insight Salon Software or SalonTarget?
Insight Salon Software starts at $40/month and SalonTarget at $99/month.
Does Insight Salon Software or SalonTarget run on more platforms?
Insight Salon Software runs on Web, Ios, Android, Api. SalonTarget runs on Web.
What is Insight Salon Software best used for?
Insight Salon Software is most often used for running point of sale and scheduling for a salon or spa, sending automated two way sms appointment reminders to clients. Of those, running point of sale and scheduling for a salon or spa and sending automated two way sms appointment reminders to clients are not what SalonTarget is typically brought in for.
What can Insight Salon Software do that SalonTarget cannot?
Insight Salon Software covers Appointment booking, Client management, Staff scheduling, Advanced analytics. SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Both handle SSL encryption, Cloud deployment.

Answered from the vendors’ own pages

Insight Salon Software: What is the price difference between cloud and installed versions?

Cloud starts at $25-55/month (Solo tier) and goes up to $140-250/month (Enterprise tier). Installed software is a one-time purchase ranging from $400 (Solo) to $1,700 (Enterprise). Installed versions include one year of support, while cloud subscriptions include unlimited support.

Source
SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Insight Salon Software: Are there discounts for longer subscription commitments?

Yes. Cloud subscriptions receive discounts for multi-year commitments: 10% off for 1 year, 15% off for 2 years, and 20% off for 3 years.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Insight Salon Software: Can you pay for the installed version in installments?

Yes. Payment plans are available from 2 to 12 months. For example, Solo can be paid as $400 upfront or six payments of $80/month; Enterprise can be paid as $1,700 upfront or six payments of $325/month.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
Insight Salon Software: What messaging features are included in different cloud tiers?

Premium Cloud tiers include SMS messaging capabilities that vary by tier: Solo and Partner get 500 texts monthly, Growth gets 1,000, Small Business gets 2,000, and Enterprise gets 8,000 texts monthly.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
Insight Salon Software: Is a free trial available without contacting sales?

Yes, a free trial is available directly through the website without requiring a sales conversation.

Source
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