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Sales Enablement · head to head

Bigtincan vs Murf

Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite
Murf logo

Murf

AI

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Murf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes; Murf specific plan pricing not available on main website; API pricing disclosed at $0.01 per minute but full pricing details require contacting sales
  • They diverge on capability: Bigtincan covers AI content recommendations, Murf covers 120+ AI voices.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bigtincan and Murf actually diverge.

Attributes where Bigtincan and Murf differ
AttributeBigtincanMurf
Starting priceOn requestFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Api
CategorySales EnablementAI
Founded20082020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Video editor
  • API access
  • Canva integration
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bigtincan

  • Customer Successnot Murf
  • Sales Enablementnot Murf
  • Ai Automationnot Murf

Murf

  • ai tools managementnot Bigtincan
  • Workflow automationnot Bigtincan
  • Reportingnot Bigtincan

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Murf

  • Specific plan pricing not available on main website; API pricing disclosed at $0.01 per minute but full pricing details require contacting sales

Pricing, plan by plan

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is Bigtincan or Murf better?
Neither clearly leads. Bigtincan starts at On request and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigtincan or Murf?
Murf has a free tier; the other does not. Paid plans start at On request for Bigtincan and Free for Murf.
Does Bigtincan or Murf run on more platforms?
Bigtincan runs on Web, iOS, Android. Murf runs on Web, Api.
Can I use Murf for free?
Yes. Murf has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is Bigtincan best used for?
Bigtincan is most often used for customer success, sales enablement, ai automation. Of those, customer success and sales enablement are not what Murf is typically brought in for.
What can Bigtincan do that Murf cannot?
Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor. Both handle Web support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Murf: What is Murf's API pricing?

Murf's Falcon 2 API is priced at $0.01 per minute for text-to-speech generation with no confusing tiers.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Murf: Does Murf offer a free plan?

Murf offers both free and paid plans, with the free tier providing access to basic features and up to 10 minutes of voice generation.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
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