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AI · head to head

LOVO vs Murf

LOVO logo

LOVO

AI

AI voice generator with emotion control

From
Free
Rated
-
Full reviewWebsite
Murf logo

Murf

AI

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LOVO the vendor's own pricing page as captured by the Internet Archive on 6 December 2022 listed LOVO Studio at three tiers in US dollars: Free at $0 with 3 downloads per month and 3 day access to premium voices for personal use only; Personal at $17.99 per month paid annually (or $25.99 paid monthly, both promotionally discounted from $34.99/$49.99) capped at 15,000 characters per download and up to 30 downloads per month with commercial rights; and Freelancer at $99.99 per month paid annually (or $149.99 paid monthly) with up to 100 downloads per month and commercial rights; API pricing required a custom quote; Murf specific plan pricing not available on main website; API pricing disclosed at $0.01 per minute but full pricing details require contacting sales
  • They diverge on capability: LOVO covers 500+ voices, Murf covers 120+ AI voices.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LOVO and Murf actually diverge.

Attributes where LOVO and Murf differ
AttributeLOVOMurf
Founded20192020

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (AI).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LOVO

  • 500+ voices
  • 100+ languages
  • Emotion control
  • Video creation tools

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Canva integration

Both cover

  • Video editor
  • API access
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

LOVO

  • ai tools management
  • Workflow automation
  • Reporting

Murf

  • ai tools management
  • Workflow automation
  • Reporting

Both are used for ai tools management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LOVO

  • The vendor's own pricing page as captured by the Internet Archive on 6 December 2022 listed LOVO Studio at three tiers in US dollars: Free at $0 with 3 downloads per month and 3 day access to premium voices for personal use only; Personal at $17.99 per month paid annually (or $25.99 paid monthly, both promotionally discounted from $34.99/$49.99) capped at 15,000 characters per download and up to 30 downloads per month with commercial rights; and Freelancer at $99.99 per month paid annually (or $149.99 paid monthly) with up to 100 downloads per month and commercial rights; API pricing required a custom quote

Murf

  • Specific plan pricing not available on main website; API pricing disclosed at $0.01 per minute but full pricing details require contacting sales

Pricing, plan by plan

LOVO

Free
  • FreeFree
    • 14-day trial
    • Limited features
  • Basic$24/month
    • 30 downloads/month
    • All voices
  • Pro$48/month
    • Unlimited downloads
    • Voice cloning

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose LOVO if

  • You need 500+ voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 100+ languages.
LOVO review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is LOVO or Murf better?
Neither clearly leads. LOVO starts at Free and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LOVO or Murf?
LOVO starts at Free and Murf at Free.
Does LOVO or Murf run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use LOVO for free?
Both have a free tier, so you can try either at no cost before committing.
What is LOVO best used for?
LOVO is most often used for ai tools management, workflow automation, reporting.
What can LOVO do that Murf cannot?
LOVO covers 500+ voices, 100+ languages, Emotion control, Video creation tools. Murf covers 120+ AI voices, 20+ languages, Voice customization, Canva integration. Both handle Video editor, API access, Web support, Api support.

Answered from the vendors’ own pages

Murf: What is Murf's API pricing?

Murf's Falcon 2 API is priced at $0.01 per minute for text-to-speech generation with no confusing tiers.

Source
Murf: Does Murf offer a free plan?

Murf offers both free and paid plans, with the free tier providing access to basic features and up to 10 minutes of voice generation.

Source
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