Softwr

Employee Engagement · head to head

BetterUp vs Personify Health

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Rated
-
Full reviewWebsite
Personify Health logo

Personify Health

Employee Engagement

Merged Virgin Pulse and HealthComp, selling wellbeing engagement and third party health plan administration in one contract

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BetterUp no pricing page or published pricing information available; Personify Health concentrating engagement, navigation, condition management and claims administration with one vendor makes a renewal dispute or a service failure an enterprise problem, and replacing a TPA is far more disruptive than replacing a wellbeing app.
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Personify Health covers Health engagement platform.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BetterUp and Personify Health actually diverge.

Attributes where BetterUp and Personify Health differ
AttributeBetterUpPersonify Health
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Personify Health

  • Health engagement platform
  • Third party administration
  • Digital navigation
  • Care and condition management
  • Payment integrity
  • PercyIQ
  • Partner marketplace
  • Incentive administration

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Personify Health
  • Manager development programmesnot Personify Health
  • Leadership development at enterprise scalenot Personify Health
  • Measuring coaching impact across a workforcenot Personify Health

Personify Health

  • A self-funded employer that wants its wellbeing programme to act on claims data rather than report step countsnot BetterUp
  • An employer replacing a separate TPA and wellbeing vendor pairing that has never produced a shared view of member costnot BetterUp
  • A health plan wanting an engagement layer over an existing member population without building onenot BetterUp
  • An employer running a large incentive-based wellbeing programme that needs rules, tracking and fulfilment administered rather than run on spreadsheetsnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

Personify Health

  • Concentrating engagement, navigation, condition management and claims administration with one vendor makes a renewal dispute or a service failure an enterprise problem, and replacing a TPA is far more disruptive than replacing a wellbeing app.
  • This is the merged Virgin Pulse and HealthComp business, so legacy contracts and legacy service levels persist, and buyers comparing quotes may be comparing two different operating models under one name.
  • Reward and incentive fulfilment is the largest real cost of an engagement programme and is quoted separately from the platform fee, so headline per employee per month figures understate total spend substantially.
  • The engagement heritage is participation-driven, and employers that cannot or will not fund meaningful incentives report the same low sustained engagement that afflicts the whole category.
  • The offering is built around United States self-funded health plans, so the TPA and navigation value does not transfer to employers outside that market.

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Personify Health

On request
  • Personify Health$undefined/year
    • Per employee per month platform fee plus a separate per employee per month administrative fee where TPA services are bought
    • Incentive and reward fulfilment budgeted separately from the platform fee
    • Minimum eligible population applies, oriented to mid-market and enterprise self-funded employers

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.
BetterUp review

Choose Personify Health if

  • You need health engagement platform.
  • You work on Web, iOS, Android.
  • You also want third party administration.
Personify Health review

Questions people ask

Is BetterUp or Personify Health better?
Neither clearly leads. BetterUp starts at On request and Personify Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Personify Health?
BetterUp starts at On request and Personify Health at On request.
Does BetterUp or Personify Health run on more platforms?
BetterUp runs on Web, Ios, Android, Api. Personify Health runs on Web, iOS, Android.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Personify Health is typically brought in for.
What can BetterUp do that Personify Health cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Personify Health covers Health engagement platform, Third party administration, Digital navigation, Care and condition management.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
Personify Health: Is this the same company as Virgin Pulse?

Yes. Personify Health is the merged Virgin Pulse and HealthComp business. A Virgin Pulse contract or reference is a Personify Health contract or reference.

BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
Personify Health: Do I have to buy the TPA services?

No, the engagement platform can be bought alone, but the strongest argument for the merged company is acting on claims data, which requires the administration side.

BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
Personify Health: How is it priced?

Per employee per month for the platform, plus a separate per employee per month administrative fee for TPA services. Incentive fulfilment is a separate budget line.

BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
Personify Health: Does it work outside the United States?

The engagement platform has international reach from the Virgin Pulse heritage, but the administration, navigation and payment integrity services are built for United States self-funded plans.

Share

Related pages

More on BetterUp

More on Personify Health

Keep looking

Other head to heads