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Affiliate Marketing · head to head

ClickMagick vs Humu

ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Free plan
Yes
Full reviewWebsite
Humu logo

Humu

Employee Engagement

AI-powered employee coaching platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors; Humu humu was sold in two named editions, Business and Enterprise, with no published figures for either (Internet Archive capture, 16 December 2021)
  • They diverge on capability: ClickMagick covers Click tracking, Humu covers AI behavioral coaching.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickMagick and Humu actually diverge.

Attributes where ClickMagick and Humu differ
AttributeClickMagickHumu
Starting priceFreeOn request
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20132017

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

Only in Humu

  • AI behavioral coaching
  • Manager insights
  • Progress tracking
  • Mobile app
  • Analytics dashboard
  • Team health metrics
  • Action recommendations
  • Engagement tracking

What people use each for

The jobs each tool is most often brought in to do.

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot Humu
  • Attributing sales to traffic sources and funnelsnot Humu

Humu

No use cases recorded yet. See the Humu review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

Humu

  • Humu was sold in two named editions, Business and Enterprise, with no published figures for either (Internet Archive capture, 16 December 2021)

Pricing, plan by plan

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

Humu

On request
  • Humu Coaching$undefined/month
    • AI coaching
    • Behavioral insights
    • Progress tracking

Which should you pick?

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Choose Humu if

  • You need ai behavioral coaching.
  • You also want manager insights.
Humu review

Questions people ask

Is ClickMagick or Humu better?
Neither clearly leads. ClickMagick starts at Free and Humu at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickMagick or Humu?
ClickMagick has a free tier; the other does not. Paid plans start at Free for ClickMagick and On request for Humu.
Does ClickMagick or Humu run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. Humu starts at On request.
What is ClickMagick best used for?
ClickMagick is most often used for tracking clicks and conversions across advertising campaigns, attributing sales to traffic sources and funnels. Of those, tracking clicks and conversions across advertising campaigns and attributing sales to traffic sources and funnels are not what Humu is typically brought in for.
What can ClickMagick do that Humu cannot?
ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing. Humu covers AI behavioral coaching, Manager insights, Progress tracking, Mobile app.

Answered from the vendors’ own pages

ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
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