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Affiliate Marketing · head to head

ClickMagick vs Firstup

ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Free plan
Yes
Full reviewWebsite
Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors; Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • They diverge on capability: ClickMagick covers Click tracking, Firstup covers AI-powered delivery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickMagick and Firstup actually diverge.

Attributes where ClickMagick and Firstup differ
AttributeClickMagickFirstup
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20132008

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot Firstup
  • Attributing sales to traffic sources and funnelsnot Firstup

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot ClickMagick
  • Reaching frontline and deskless employees who lack corporate emailnot ClickMagick
  • Automated employee journeys for onboarding and lifecycle momentsnot ClickMagick

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Pricing, plan by plan

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Which should you pick?

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Questions people ask

Is ClickMagick or Firstup better?
Neither clearly leads. ClickMagick starts at Free and Firstup at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickMagick or Firstup?
ClickMagick has a free tier; the other does not. Paid plans start at Free for ClickMagick and On request for Firstup.
Does ClickMagick or Firstup run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. Firstup starts at On request.
What is ClickMagick best used for?
ClickMagick is most often used for tracking clicks and conversions across advertising campaigns, attributing sales to traffic sources and funnels. Of those, tracking clicks and conversions across advertising campaigns and attributing sales to traffic sources and funnels are not what Firstup is typically brought in for.
What can ClickMagick do that Firstup cannot?
ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing. Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights.

Answered from the vendors’ own pages

ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
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