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Affiliate Marketing · head to head

Awin vs ServiceNow

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Awin covers Global publisher network, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and ServiceNow actually diverge.

Attributes where Awin and ServiceNow differ
AttributeAwinServiceNow
Starting price£99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb, Ios, Android
CategoryAffiliate MarketingCustomer Support
Founded20002004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot ServiceNow
  • Performance-based advertisingnot ServiceNow
  • Commission managementnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Awin
  • Digital transformationnot Awin
  • Workflow automationnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Awin or ServiceNow better?
Neither clearly leads. Awin starts at £99/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or ServiceNow?
Awin starts at £99/month and ServiceNow at On request.
Does Awin or ServiceNow run on more platforms?
Awin runs on Web, Mobile. ServiceNow runs on Web, Ios, Android.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what ServiceNow is typically brought in for.
What can Awin do that ServiceNow cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
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