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Automotive · head to head

Digital Air Strike vs Tekmetric

Digital Air Strike logo

Digital Air Strike

Automotive

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-
Full reviewWebsite
Tekmetric logo

Tekmetric

Automotive

Complete shop management for independent shops

From
$179/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Digital Air Strike no transparent pricing; sales team contact required; Tekmetric every price is per shop, and each additional location needs its own plan subscription
  • They diverge on capability: Digital Air Strike covers Email marketing, Tekmetric covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Digital Air Strike and Tekmetric actually diverge.

Attributes where Digital Air Strike and Tekmetric differ
AttributeDigital Air StrikeTekmetric
Starting price$500/month$179/month
Pricing modelquotesubscription
PlatformsWeb, Mobile, ApiWeb, Mobile, App
Founded20082016

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Only in Tekmetric

  • Work order management
  • Vehicle history
  • Customer management
  • Scheduling system
  • Estimating tools
  • Invoicing
  • Customer portal
  • Mobile application

Both cover

  • Email services
  • Analytics platforms
  • Payment processors
  • SSL encryption
  • Data encryption
  • Secure authentication

What people use each for

The jobs each tool is most often brought in to do.

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot Tekmetric
  • AI chat and lead response on dealer websites and by textnot Tekmetric
  • Online reputation and review managementnot Tekmetric
  • Vehicle detail page merchandising and Google Vehicle Adsnot Tekmetric
  • Retention marketing to service and trade-in customersnot Tekmetric

Tekmetric

  • Shop management for independent auto repair shops: repair orders, estimates and invoicingnot Digital Air Strike
  • Digital vehicle inspections shared with customersnot Digital Air Strike
  • Managing parts inventory, vendors and technician job clocksnot Digital Air Strike

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Digital Air Strike

  • No transparent pricing; sales team contact required
  • No specific ROI metrics or performance guarantees published
  • No public customer support SLA or implementation timeline disclosed
  • Technical requirements and system compatibility details absent

Tekmetric

  • Every price is per shop, and each additional location needs its own plan subscription
  • Two-way texting, the real-time shop dashboard, the technician board and employee performance analytics require the Scale plan at $439 per month
  • The labor guide, time and job clocks and parts and inventory reports are withheld from the entry Start plan at $199 per month
  • Integrated payments, a dedicated account manager and quarterly business reviews are Enterprise only, and Enterprise is custom priced with no published rate
  • Multi-shop management is a $70 per month per shop add-on on top of a plan subscription at every location
  • The Tire Suite add-on costs an extra $39 per month per shop
  • The Marketing add-on costs an extra $345 per month per shop, more than the Scale plan itself
  • The discounted rates such as $179 per month require annual billing

Pricing, plan by plan

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

Tekmetric

$179/month
  • Start$199/month
    • Inventory management
    • Digital vehicle inspections
    • Smart jobs
  • Grow$349/month
    • All Start features
    • Labor guide
    • Maintenance schedule
  • Scale$439/month
    • All Grow features
    • Two-way texting
    • Real-time shop dashboard
  • Enterprise$null/month
    • Custom pricing
    • Integrated payments
    • Dedicated account manager

Which should you pick?

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.
Digital Air Strike review

Choose Tekmetric if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want vehicle history.
Tekmetric review

Questions people ask

Is Digital Air Strike or Tekmetric better?
Neither clearly leads. Digital Air Strike starts at $500/month and Tekmetric at $179/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Digital Air Strike or Tekmetric?
Digital Air Strike starts at $500/month and Tekmetric at $179/month.
Does Digital Air Strike or Tekmetric run on more platforms?
Digital Air Strike runs on Web, Mobile, Api. Tekmetric runs on Web, Mobile, App.
What is Digital Air Strike best used for?
Digital Air Strike is most often used for digital advertising for car dealerships across google, facebook and instagram, ai chat and lead response on dealer websites and by text, online reputation and review management, vehicle detail page merchandising and google vehicle ads. Of those, digital advertising for car dealerships across google, facebook and instagram and ai chat and lead response on dealer websites and by text are not what Tekmetric is typically brought in for.
What can Digital Air Strike do that Tekmetric cannot?
Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. Tekmetric covers Work order management, Vehicle history, Customer management, Scheduling system. Both handle Email services, Analytics platforms, Payment processors, SSL encryption.

Answered from the vendors’ own pages

Digital Air Strike: How much does Digital Air Strike cost?

Specific pricing is not available on the website. Digital Air Strike directs prospects to request a demo or contact sales at 1-888-713-8958 for pricing information.

Source
Tekmetric: Are there per-user fees?

No, Tekmetric charges per shop, not per user. All plans include unlimited users, unlimited repair orders (ROs), unlimited support, and no hidden fees.

Source
Digital Air Strike: What problems does Digital Air Strike solve?

The platform addresses lead conversion, channel performance tracking, website conversion optimization, search visibility, service department revenue, and customer data monetization through AI and automation.

Source
Tekmetric: Can I pay annually?

Yes, Tekmetric offers both month-to-month and annual subscriptions. Annual billing typically provides savings, and there are no long-term contracts required.

Source
Tekmetric: What add-ons are available?

Tekmetric offers Multi-Shop Management ($70/month per shop), Tire Suite ($39/month per shop), Marketing ($345/month per shop), and Integrated Payments (included in Enterprise plan).

Source
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