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Influencer Marketing · head to head

Socialyte vs Takumi

Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite
Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.; Takumi no pricing published on website; contact sales required for quotes
  • They diverge on capability: Socialyte covers Social listening, Takumi covers Creator matching.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Socialyte and Takumi actually diverge.

Attributes where Socialyte and Takumi differ
AttributeSocialyteTakumi
Starting price$349/month$599/month
PlatformsWebWeb, Api
Founded20182016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Twitter

Only in Takumi

  • Creator matching
  • Campaign automation
  • Performance analytics
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • Shopify

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Socialyte

  • Social listeningnot Takumi
  • Influencer trackingnot Takumi
  • Competitive analysisnot Takumi

Takumi

  • Performance campaignsnot Socialyte
  • ROI optimizationnot Socialyte
  • Campaign automationnot Socialyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Takumi

  • No pricing published on website; contact sales required for quotes

Pricing, plan by plan

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Which should you pick?

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want campaign automation.
Takumi review

Questions people ask

Is Socialyte or Takumi better?
Neither clearly leads. Socialyte starts at $349/month and Takumi at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Socialyte or Takumi?
Socialyte starts at $349/month and Takumi at $599/month.
Does Socialyte or Takumi run on more platforms?
Socialyte runs on Web. Takumi runs on Web, Api.
What is Socialyte best used for?
Socialyte is most often used for social listening, influencer tracking, competitive analysis. Of those, social listening and influencer tracking are not what Takumi is typically brought in for.
What can Socialyte do that Takumi cannot?
Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Takumi covers Creator matching, Campaign automation, Performance analytics, ROI optimization. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
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