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CRM · head to head

Apptivo vs Lever

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Lever logo

Lever

Recruitment

Talent acquisition suite built for collaboration

From
On request
Rated
-

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Lever customized pricing requires sales contact, no public pricing
  • They diverge on capability: Apptivo covers CRM core, Lever covers Applicant Tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Lever actually diverge.

Attributes where Apptivo and Lever differ
AttributeApptivoLever
Pricing modelPer user per monthquote
PlatformsWeb, iOS, AndroidWeb
CategoryCRMRecruitment
FoundedUnknown2012

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Lever

  • Applicant Tracking
  • Candidate CRM
  • Sourcing
  • Interview Management
  • Analytics
  • Offer Management
  • LinkedIn
  • Indeed

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Lever
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Lever
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Lever
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Lever

Lever

  • Applicant tracking from sourcing through offernot Apptivo
  • Building and nurturing talent pipelines of passive candidatesnot Apptivo
  • Automating interview scheduling, follow-ups and offer lettersnot Apptivo
  • Reporting on hiring performance across sourcesnot Apptivo
  • Screening at volume with AI ranking and recommendationsnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Lever

  • Customized pricing requires sales contact, no public pricing
  • Premium features like advanced CRM functionality require additional fees
  • Implementation requires some technical configuration

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Lever

On request
  • LeverTRM$undefined/month
    • ATS
    • CRM
    • Sourcing
  • LeverTRM for Enterprise$undefined/month
    • All LeverTRM features
    • Advanced Security
    • Dedicated Support

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.

Choose Lever if

  • You need applicant tracking.
  • You also want candidate crm.

Questions people ask

Is Apptivo or Lever better?
Neither clearly leads. Apptivo starts at On request and Lever at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Lever?
Apptivo starts at On request and Lever at On request.
Does Apptivo or Lever run on more platforms?
Apptivo runs on Web, iOS, Android. Lever runs on Web.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Lever is typically brought in for.
What can Apptivo do that Lever cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Lever covers Applicant Tracking, Candidate CRM, Sourcing, Interview Management.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Lever: What is Lever used for?

Lever is modern recruiting software that centralizes recruiting into a single system for sourcing candidates, managing applications, scheduling interviews, collaborating with hiring managers, automating workflows, and measuring hiring performance.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Lever: Does Lever include both ATS and CRM?

Yes. Lever integrates comprehensive Applicant Tracking System (ATS) and Candidate Relationship Management (CRM) functionalities within a single offering called LeverTRM, with features like AI-powered screening and interview transcripts.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Lever: What integrations does Lever support?

Lever integrates with 300+ tools including Slack for notifications, Zoom for interviews, calendar applications for scheduling, background check services, job boards, and leading HRIS platforms for talent management workflows.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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