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Software · head to head

Apollo.io vs Fathom

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Fathom logo

Fathom

Software

Free AI meeting assistant

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Fathom team plan requires minimum 2 users; cannot purchase single seat at team pricing
  • They diverge on capability: Apollo.io covers Contact database, Fathom covers Auto-recording.

Where they differ

Only the attributes on which Apollo.io and Fathom actually diverge.

Attributes where Apollo.io and Fathom differ
AttributeApollo.ioFathom
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Zoom, Google Meet, Microsoft Teams

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Fathom

  • Auto-recording
  • AI summaries
  • Transcription
  • Highlight clips
  • Zoom
  • Google Meet
  • Desktop support

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Fathom
  • Prospect researchnot Fathom
  • Sales automationnot Fathom

Fathom

  • AI-powered meeting transcription and automatic note-taking for sales teams and professionalsnot Apollo.io
  • Meeting analysis with AI scorecards and action item generation that syncs to CRMsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Fathom

  • Team plan requires minimum 2 users; cannot purchase single seat at team pricing
  • CRM field sync and deal view summaries available only on Business plan ($34/user/month) and above

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Fathom

Free

No published plan breakdown. See the Fathom review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Fathom if

  • You need auto-recording.
  • You want to start without paying.
  • You work on Web, Zoom, Google Meet, Microsoft Teams.
  • You also want ai summaries.
Fathom review

Questions people ask

Is Apollo.io or Fathom better?
Neither clearly leads. Apollo.io starts at Free and Fathom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Fathom?
Apollo.io starts at Free and Fathom at Free.
Does Apollo.io or Fathom run on more platforms?
Apollo.io runs on Web. Fathom runs on Web, Zoom, Google Meet, Microsoft Teams.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Fathom is typically brought in for.
What can Apollo.io do that Fathom cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Fathom covers Auto-recording, AI summaries, Transcription, Highlight clips. Both handle Salesforce, HubSpot, Web support.
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Related pages

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