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Software · head to head

Apollo.io vs Copy.ai

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Copy.ai logo

Copy.ai

Software

AI-powered copywriting made easy

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Copy.ai chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+
  • They diverge on capability: Apollo.io covers Contact database, Copy.ai covers AI copywriting.

Where they differ

Only the attributes on which Apollo.io and Copy.ai actually diverge.

Attributes where Apollo.io and Copy.ai differ
AttributeApollo.ioCopy.ai
Starting priceFree$29/month
Pricing modelsubscriptionUnknown
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Copy.ai

  • AI copywriting
  • 90+ templates
  • Multi-language
  • Bulk generation
  • Zapier
  • API access
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Copy.ai
  • Prospect researchnot Copy.ai
  • Sales automationnot Copy.ai

Copy.ai

  • AI-powered copywriting and content generation for marketing and salesnot Apollo.io
  • Go-to-market automation with AI workflows and copy agentsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Copy.ai

  • Chat plan limited to 5 seats; must upgrade to Growth plan ($1,000/month) for teams of 10+
  • Workflow credits limited to 20K per month on Growth plan; higher usage requires upgrading to Expansion ($2,000/month) or above

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Copy.ai

$29/month

No published plan breakdown. See the Copy.ai review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Copy.ai if

  • You need ai copywriting.
  • You also want 90+ templates.
Copy.ai review

Questions people ask

Is Apollo.io or Copy.ai better?
Neither clearly leads. Apollo.io starts at Free and Copy.ai at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Copy.ai?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $29/month for Copy.ai.
Does Apollo.io or Copy.ai run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Copy.ai starts at $29/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Copy.ai is typically brought in for.
What can Apollo.io do that Copy.ai cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Copy.ai covers AI copywriting, 90+ templates, Multi-language, Bulk generation. Both handle Web support.
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Related pages

More on Apollo.io

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