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Software · head to head

Apollo.io vs Jasper

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Jasper logo

Jasper

Software

AI marketing and content platform

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Jasper the Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • They diverge on capability: Apollo.io covers Contact database, Jasper covers AI copywriting.

Where they differ

Only the attributes on which Apollo.io and Jasper actually diverge.

Attributes where Apollo.io and Jasper differ
AttributeApollo.ioJasper
Starting priceFree$39/month
Free tierYesNo
PlatformsWebWeb, Browser-extension, Api
Founded20202021

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Jasper

  • AI copywriting
  • Brand voice
  • 50+ templates
  • SEO optimization
  • Surfer SEO
  • Grammarly
  • Copyscape
  • Browser-extension support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Jasper
  • Prospect researchnot Jasper
  • Sales automationnot Jasper

Jasper

  • Generating marketing copy and campaign content with brand consistencynot Apollo.io
  • Producing images and creative assets alongside written contentnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Jasper

  • The Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • Pro is capped at 2 brand voices, 5 knowledge assets and 3 audiences
  • API access, custom agents and advanced admin controls are all Business only
  • The Business plan is custom priced and carries a minimum 12 month commitment
  • Several image tools including upscaling and background replacement are excluded from Pro
  • No word or credit allowance is published for either plan

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Jasper

$39/month
  • Creator$39/month
    • 1 brand voice
    • SEO mode
    • Browser extension
  • Pro$59/month
    • 3 brand voices
    • AI image generation
    • Collaboration

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Jasper if

  • You need ai copywriting.
  • You work on Web, Browser-extension, Api.
  • You also want brand voice.
Jasper review

Questions people ask

Is Apollo.io or Jasper better?
Neither clearly leads. Apollo.io starts at Free and Jasper at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Jasper?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $39/month for Jasper.
Does Apollo.io or Jasper run on more platforms?
Apollo.io runs on Web. Jasper runs on Web, Browser-extension, Api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Jasper starts at $39/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Jasper is typically brought in for.
What can Apollo.io do that Jasper cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Jasper covers AI copywriting, Brand voice, 50+ templates, SEO optimization. Both handle Web support.
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