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CRM & Sales · head to head

Apollo.io vs Murf

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Murf logo

Murf

AI Tools

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Murf sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
  • They diverge on capability: Apollo.io covers Contact database, Murf covers 120+ AI voices.

Where they differ

Only the attributes on which Apollo.io and Murf actually diverge.

Attributes where Apollo.io and Murf differ
AttributeApollo.ioMurf
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Api
CategoryCRM & SalesAI Tools

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Video editor
  • API access
  • Canva integration
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Murf
  • Prospect researchnot Murf
  • Sales automationnot Murf

Murf

  • ai tools managementnot Apollo.io
  • Workflow automationnot Apollo.io
  • Reportingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Murf

  • Sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is Apollo.io or Murf better?
Neither clearly leads. Apollo.io starts at Free and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Murf?
Apollo.io starts at Free and Murf at Free.
Does Apollo.io or Murf run on more platforms?
Apollo.io runs on Web. Murf runs on Web, Api.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Murf is typically brought in for.
What can Apollo.io do that Murf cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor. Both handle Web support.
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Related pages

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