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Software · head to head

Apollo.io vs Bill.com

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bill.com logo

Bill.com

Software

Automate your financial workflows

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bill.com limited customization of approval workflows and user permissions for complex business needs
  • They diverge on capability: Apollo.io covers Contact database, Bill.com covers AP automation.

Where they differ

Only the attributes on which Apollo.io and Bill.com actually diverge.

Attributes where Apollo.io and Bill.com differ
AttributeApollo.ioBill.com
Pricing modelsubscriptionUnknown
Founded20202006

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Bill.com

  • AP automation
  • AR automation
  • Payment processing
  • Approval workflows
  • Document management
  • Vendor management
  • Cash flow insights
  • Mobile approvals

Both cover

  • Salesforce
  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Bill.com
  • Prospect researchnot Bill.com
  • Sales automationnot Bill.com

Bill.com

  • Invoice processingnot Apollo.io
  • Bill paymentsnot Apollo.io
  • Vendor paymentsnot Apollo.io
  • Cash flow managementnot Apollo.io
  • Financial automationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bill.com

  • Limited customization of approval workflows and user permissions for complex business needs
  • Limited international payment capabilities compared to specialists like Tipalti
  • Customer support response times are slow, with agents often lacking product expertise

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bill.com

Free
  • Essentials$49/month
    • Core AP and AR functionality
    • Manual CSV import/export
  • Team$65/month
    • Automatic 2-way sync with QuickBooks Online, Xero
  • Corporate$89/month
    • Procurement features
    • Custom approval policies
    • Sync with NetSuite, Dynamics

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bill.com if

  • You need ap automation.
  • You want to start without paying.
  • You also want ar automation.
Bill.com review

Questions people ask

Is Apollo.io or Bill.com better?
Neither clearly leads. Apollo.io starts at Free and Bill.com at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bill.com?
Apollo.io starts at Free and Bill.com at Free.
Does Apollo.io or Bill.com run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Bill.com is typically brought in for.
What can Apollo.io do that Bill.com cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Bill.com covers AP automation, AR automation, Payment processing, Approval workflows. Both handle Salesforce, SOC2, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bill.com: What payment methods does Bill.com support?

Bill.com supports ACH transfers, checks, corporate cards, and international transfers. ACH payments cost $0.59 per transaction, checks cost $1.99, and card payments incur a 2.9% fee.

Source
Bill.com: Does Bill.com offer a free tier?

Yes. Bill.com offers a free Spend & Expense plan for access to credit lines from $1,000-$5M with corporate cards, budgets, and expense tracking.

Source
Bill.com: Which accounting systems does Bill.com integrate with?

Bill.com integrates with QuickBooks Online, QuickBooks Enterprise, Oracle NetSuite, Sage Intacct, Microsoft Dynamics, and Xero, with automatic two-way syncing on most plans.

Source
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Related pages

More on Apollo.io

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