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Technology · head to head

Asana vs VWO

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Asana covers Multiple project views, VWO covers A/B testing.

Where they differ

Only the attributes on which Asana and VWO actually diverge.

Attributes where Asana and VWO differ
AttributeAsanaVWO
Pricing modelUnknownusage-based
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20082007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot VWO
  • Campaign managementnot VWO
  • Product launchesnot VWO
  • Event planningnot VWO
  • Agile & Scrum managementnot VWO

VWO

  • A/B testing and multivariate testingnot Asana
  • Conversion rate optimisationnot Asana
  • Behavioural analytics and session recordingsnot Asana
  • Feature experimentation and progressive rolloutsnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Asana or VWO better?
Neither clearly leads. Asana starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or VWO?
Asana starts at Free and VWO at Free.
Does Asana or VWO run on more platforms?
Asana runs on Web, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what VWO is typically brought in for.
What can Asana do that VWO cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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