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Software · head to head

Netlify vs VWO

Netlify logo

Netlify

Software

The fastest way to build the fastest sites

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Netlify the free tier is an individual account with 300 credits; team members require the Pro plan at $20 a month; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Netlify covers Continuous deployment, VWO covers A/B testing.

Where they differ

Only the attributes on which Netlify and VWO actually diverge.

Attributes where Netlify and VWO differ
AttributeNetlifyVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20142007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Netlify

  • Continuous deployment
  • Instant rollbacks
  • Deploy previews
  • Split testing
  • Forms handling
  • Identity/Auth
  • Serverless functions
  • Edge handlers

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Netlify

  • Hosting static sites and frontend frameworks with global CDN deliverynot VWO
  • Deploy previews on every pull requestnot VWO
  • Serverless functions alongside a static sitenot VWO
  • Netlify Database and Blob storage for small application statenot VWO

VWO

  • A/B testing and multivariate testingnot Netlify
  • Conversion rate optimisationnot Netlify
  • Behavioural analytics and session recordingsnot Netlify
  • Feature experimentation and progressive rolloutsnot Netlify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Netlify

  • The free tier is an individual account with 300 credits; team members require the Pro plan at $20 a month
  • Everything is metered in credits, so bandwidth at 20 credits per GB and production deploys at 15 credits each consume the allowance in ways a bandwidth figure alone would not show
  • Compute is billed at 10 credits per GB-hour, so server-rendered work costs more than static hosting
  • Running past the allowance means buying credit packs, at $5 for 500 on Personal and $10 for 1,500 on Pro
  • AI inference is priced by model rather than at a flat credit rate

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Netlify

Free
  • StarterFree
    • 100GB bandwidth
    • 300 build minutes
    • 1 concurrent build
  • Pro$19/month
    • 400GB bandwidth
    • 25,000 build minutes
    • 3 concurrent builds
  • Business$99/month
    • 600GB bandwidth
    • 35,000 build minutes
    • 5 concurrent builds
  • Enterprise$undefined/month
    • Custom bandwidth
    • Custom build minutes
    • Unlimited concurrent builds

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Netlify if

  • You need continuous deployment.
  • You want to start without paying.
  • You also want instant rollbacks.
Netlify review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Netlify or VWO better?
Neither clearly leads. Netlify starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Netlify or VWO?
Netlify starts at Free and VWO at Free.
Does Netlify or VWO run on more platforms?
Netlify runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Netlify for free?
Both have a free tier, so you can try either at no cost before committing.
What is Netlify best used for?
Netlify is most often used for hosting static sites and frontend frameworks with global cdn delivery, deploy previews on every pull request, serverless functions alongside a static site, netlify database and blob storage for small application state. Of those, hosting static sites and frontend frameworks with global cdn delivery and deploy previews on every pull request are not what VWO is typically brought in for.
What can Netlify do that VWO cannot?
Netlify covers Continuous deployment, Instant rollbacks, Deploy previews, Split testing. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.
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