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Technology · head to head

Aha! vs VWO

Aha! logo

Aha!

Technology

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Aha! covers Strategic roadmaps, VWO covers A/B testing.

Where they differ

Only the attributes on which Aha! and VWO actually diverge.

Attributes where Aha! and VWO differ
AttributeAha!VWO
Starting price$59/monthFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20132007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot VWO
  • Collecting and scoring customer feedback through Ideasnot VWO
  • Customer research and interview analysis with Discoverynot VWO
  • Agile delivery tracking with Developnot VWO
  • Internal product documentation with Knowledgenot VWO

VWO

  • A/B testing and multivariate testingnot Aha!
  • Conversion rate optimisationnot Aha!
  • Behavioural analytics and session recordingsnot Aha!
  • Feature experimentation and progressive rolloutsnot Aha!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Aha! or VWO better?
Neither clearly leads. Aha! starts at $59/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or VWO?
VWO has a free tier; the other does not. Paid plans start at $59/month for Aha! and Free for VWO.
Does Aha! or VWO run on more platforms?
Aha! runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what VWO is typically brought in for.
What can Aha! do that VWO cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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