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Technology · head to head

Datadog vs VWO

Datadog logo

Datadog

Technology

Modern monitoring & security

From
$15/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Datadog consumption-based pricing model makes costs hard to predict and can scale quickly; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Datadog covers Infrastructure monitoring, VWO covers A/B testing.

Where they differ

Only the attributes on which Datadog and VWO actually diverge.

Attributes where Datadog and VWO differ
AttributeDatadogVWO
Starting price$15/monthFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWeb, Linux, Windows, macOSWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20102007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datadog

  • Infrastructure monitoring
  • Application performance monitoring
  • Log management
  • Real user monitoring
  • Synthetic monitoring
  • Security monitoring
  • Network monitoring
  • Serverless monitoring

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Datadog

  • Infrastructure monitoringnot VWO
  • Application performancenot VWO
  • Security monitoringnot VWO
  • Log analysisnot VWO
  • Cloud monitoringnot VWO

VWO

  • A/B testing and multivariate testingnot Datadog
  • Conversion rate optimisationnot Datadog
  • Behavioural analytics and session recordingsnot Datadog
  • Feature experimentation and progressive rolloutsnot Datadog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datadog

  • Consumption-based pricing model makes costs hard to predict and can scale quickly
  • Add-on modules significantly increase costs: custom metrics, indexed spans, extended retention
  • No free tier for production monitoring
  • High costs for organizations with large amounts of log data or high-cardinality metrics

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Datadog

$15/month
  • Infrastructure Monitoring$15/month
    • Host monitoring
    • Basic dashboards
  • APM$31/month
    • Application performance monitoring
    • Trace collection
  • Log Management$0.1/gb
    • Log indexing
    • Search and filter

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Datadog if

  • You need infrastructure monitoring.
  • You work on Web, Linux, Windows, macOS.
  • You also want application performance monitoring.
Datadog review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Datadog or VWO better?
Neither clearly leads. Datadog starts at $15/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datadog or VWO?
VWO has a free tier; the other does not. Paid plans start at $15/month for Datadog and Free for VWO.
Does Datadog or VWO run on more platforms?
Datadog runs on Web, Linux, Windows, macOS. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Datadog starts at $15/month.
What is Datadog best used for?
Datadog is most often used for infrastructure monitoring, application performance, security monitoring, log analysis. Of those, infrastructure monitoring and application performance are not what VWO is typically brought in for.
What can Datadog do that VWO cannot?
Datadog covers Infrastructure monitoring, Application performance monitoring, Log management, Real user monitoring. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Datadog: How is Datadog pricing structured?

Datadog uses consumption-based pricing tied to data volume ingested, hosts monitored, and products enabled. Infrastructure Monitoring starts at $15/host/month, APM at $31/host/month, and Log Management at $0.10/GB for indexed logs.

Source
Datadog: Does Datadog offer a free tier?

Datadog offers a free trial but not a permanent free tier for production monitoring. Pricing begins with paid plans only.

Source
Datadog: What integrations does Datadog support?

Datadog offers 1000+ built-in integrations including AWS, Kubernetes, Docker, Azure, GCP, and most major cloud platforms and services.

Source
Datadog: Can Datadog monitor Kubernetes clusters?

Yes. The Datadog Agent runs as a DaemonSet to provide real-time visibility into pods, nodes, deployments, and control-plane health across major Kubernetes distributions including EKS, AKS, GKE, OpenShift, and others.

Source
Datadog: How can I reduce Datadog costs?

Datadog bills based on indexed logs, custom metrics, and high-cardinality tags. Costs can be unpredictable and may run 2-3x estimates. Prepaying annually can secure 5-15% discounts.

Source
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