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Technology · head to head

PostHog vs VWO

PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: PostHog covers Product analytics, VWO covers Multivariate testing.

Where they differ

Only the attributes on which PostHog and VWO actually diverge.

Attributes where PostHog and VWO differ
AttributePostHogVWO
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android, Server-side
CategoryTechnologyMarketing & Analytics
Founded20202007

Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • SQL access
  • Data warehouse
  • Apps platform
  • Microsoft Teams
  • Zapier

Only in VWO

  • Multivariate testing
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Web support
  • 20+ languages language support

Both cover

  • A/B testing
  • Heatmaps
  • Slack
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

PostHog

  • Product analyticsnot VWO
  • Feature experimentationnot VWO
  • User behavior trackingnot VWO
  • A/B testingnot VWO
  • Debug production issuesnot VWO

VWO

  • A/B testing and multivariate testingnot PostHog
  • Conversion rate optimisationnot PostHog
  • Behavioural analytics and session recordingsnot PostHog
  • Feature experimentation and progressive rolloutsnot PostHog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Choose VWO if

  • You need multivariate testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want session recordings.
VWO review

Questions people ask

Is PostHog or VWO better?
Neither clearly leads. PostHog starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PostHog or VWO?
PostHog starts at Free and VWO at Free.
Does PostHog or VWO run on more platforms?
PostHog runs on Web, Ios, Android, Api. VWO runs on Web, iOS, Android, Server-side.
Can I use PostHog for free?
Both have a free tier, so you can try either at no cost before committing.
What is PostHog best used for?
PostHog is most often used for product analytics, feature experimentation, user behavior tracking, a/b testing. Of those, product analytics and feature experimentation are not what VWO is typically brought in for.
What can PostHog do that VWO cannot?
PostHog covers Product analytics, Session recording, Feature flags, SQL access. VWO covers Multivariate testing, Session recordings, Analytics, Google Analytics. Both handle A/B testing, Heatmaps, Slack, Cloud deployment.
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