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Figma vs VWO

Figma logo

Figma

Software

The collaborative interface design tool

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Figma no offline editing capability, can only view and create new files when disconnected; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Figma covers Real-time collaboration, VWO covers A/B testing.

Where they differ

Only the attributes on which Figma and VWO actually diverge.

Attributes where Figma and VWO differ
AttributeFigmaVWO
Pricing modelUnknownusage-based
PlatformsWeb, macOS, Windows, iOS, AndroidWeb, iOS, Android, Server-side
Founded20122007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Figma

  • Real-time collaboration
  • Vector networks
  • Auto-layout
  • Components & variants
  • Prototyping
  • Design systems
  • Developer handoff
  • Version control

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Figma

  • UI/UX designnot VWO
  • Design systemsnot VWO
  • Prototypingnot VWO
  • Design collaborationnot VWO
  • Developer handoffnot VWO

VWO

  • A/B testing and multivariate testingnot Figma
  • Conversion rate optimisationnot Figma
  • Behavioural analytics and session recordingsnot Figma
  • Feature experimentation and progressive rolloutsnot Figma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Figma

  • No offline editing capability, can only view and create new files when disconnected
  • Mobile apps are read-only, cannot edit designs on iOS or Android
  • No self-hosted option, requires cloud connectivity and internet access
  • Performance degradation with large files containing thousands of layers
  • Library components and unloaded pages not accessible offline

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Figma

Free
  • StarterFree
    • Unlimited drafts
    • 3 Figma files
    • 3 FigJam boards
  • Professional$12/month
    • Unlimited files and folders
    • Team libraries
    • Advanced prototyping
  • Organization$55/month
    • Unlimited teams
    • Shared libraries
    • Design system theming
  • Enterprise$90/month
    • Custom workspaces
    • API access
    • SCIM seat management

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Figma if

  • You need real-time collaboration.
  • You want to start without paying.
  • You work on Web, macOS, Windows, iOS, Android.
  • You also want vector networks.
Figma review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Figma or VWO better?
Neither clearly leads. Figma starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Figma or VWO?
Figma starts at Free and VWO at Free.
Does Figma or VWO run on more platforms?
Figma runs on Web, macOS, Windows, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Figma for free?
Both have a free tier, so you can try either at no cost before committing.
What is Figma best used for?
Figma is most often used for ui/ux design, design systems, prototyping, design collaboration. Of those, ui/ux design and design systems are not what VWO is typically brought in for.
What can Figma do that VWO cannot?
Figma covers Real-time collaboration, Vector networks, Auto-layout, Components & variants. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Figma: What's included in Figma's free tier?

Figma's Starter plan is free forever and includes unlimited drafts, up to 3 Figma files, 3 FigJam boards, core design features (vector editing, auto layout, components, prototyping), basic developer handoff (inspect), and 150 AI credits per day up to 500 per month. Maximum 2 editors per file.

Source
Figma: Does Figma work offline?

Figma has very limited offline support. You can create one new file and edit currently loaded pages, but cannot open previously created files, access new pages, search for library components, or see real-time collaboration. Changes are cached locally for up to 30 days and sync when you reconnect.

Source
Figma: Can you self-host Figma?

No. Figma is a closed, cloud-only platform with no option to self-host or run on your own servers.

Source
Figma: What export formats does Figma support?

Figma exports to PNG, JPEG, SVG (at 1x scale only), and PDF (at 1x scale only). Export settings allow customization of resolution, quality, and scale.

Source
Figma: What platforms does Figma support?

Figma is available as a web app (all platforms), desktop apps for macOS and Windows, and mobile apps for iOS and Android. Linux users can access Figma through the web browser only.

Source
Figma: What are Figma's integrations?

Figma integrates with Slack, Microsoft Teams, Jira, Asana, Linear, Notion, VS Code, Zapier, and hundreds of other tools. Integration categories include collaboration, project management, developer handoff, prototyping, and AI/code generation.

Source
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