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Technology · head to head

Amplitude vs Culture Amp

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Amplitude covers Event tracking, Culture Amp covers Employee engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Culture Amp actually diverge.

Attributes where Amplitude and Culture Amp differ
AttributeAmplitudeCulture Amp
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
CategoryTechnologyHR
Founded20122009

Identical on both: platforms (Web, Ios, Android, Api), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Culture Amp
  • Feature adoption trackingnot Culture Amp
  • Conversion rate optimizationnot Culture Amp
  • Customer journey mappingnot Culture Amp
  • Retention improvementnot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Amplitude
  • Performance reviews and development planning across an organisationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Amplitude or Culture Amp better?
Neither clearly leads. Amplitude starts at Free and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Culture Amp?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Culture Amp.
Does Amplitude or Culture Amp run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Culture Amp starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Culture Amp is typically brought in for.
What can Amplitude do that Culture Amp cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Slack, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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