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Amplitude vs Kudos

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Kudos logo

Kudos

Software

Employee recognition that drives performance

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Kudos kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)
  • They diverge on capability: Amplitude covers Event tracking, Kudos covers Peer-to-peer recognition.

Where they differ

Only the attributes on which Amplitude and Kudos actually diverge.

Attributes where Amplitude and Kudos differ
AttributeAmplitudeKudos
Starting priceFree$5/month
Pricing modelUnknownsubscription
Free tierYesNo
Founded20122010

Identical on both: platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Kudos

  • Peer-to-peer recognition
  • Manager recognition
  • Social recognition wall
  • Points & rewards
  • Awards & nominations
  • Anniversary celebrations
  • Analytics dashboard
  • Company values alignment

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Kudos
  • Feature adoption trackingnot Kudos
  • Conversion rate optimizationnot Kudos
  • Customer journey mappingnot Kudos
  • Retention improvement

Kudos

  • Employee recognitionnot Amplitude
  • Culture buildingnot Amplitude
  • Employee engagementnot Amplitude
  • Retention improvement
  • Values reinforcementnot Amplitude

Both are used for retention improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Kudos

  • Kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Kudos

$5/month
  • Plus$5/month
    • Peer recognition
    • Social recognition wall
    • Points system
  • Enterprise$undefined/month
    • Everything in Plus
    • Awards & nominations
    • Advanced analytics

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Kudos if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want manager recognition.
Kudos review

Questions people ask

Is Amplitude or Kudos better?
Neither clearly leads. Amplitude starts at Free and Kudos at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Kudos?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $5/month for Kudos.
Does Amplitude or Kudos run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Kudos starts at $5/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Kudos is typically brought in for.
What can Amplitude do that Kudos cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Kudos covers Peer-to-peer recognition, Manager recognition, Social recognition wall, Points & rewards. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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