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Customerly vs IBM Watson Assistant

Customerly logo

Customerly

Software

Customer service suite with live chat and automation

From
Free
Rated
-
Full reviewWebsite
IBM Watson Assistant logo

IBM Watson Assistant

Software

IBM's enterprise AI platform for conversational experiences

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale; IBM Watson Assistant listed on UK G-Cloud 14 at £112 per instance per month, submitted directly by IBM United Kingdom Limited for IBM watsonx Assistant
  • They diverge on capability: Customerly covers Live chat, IBM Watson Assistant covers NLU engine.

Where they differ

Only the attributes on which Customerly and IBM Watson Assistant actually diverge.

Attributes where Customerly and IBM Watson Assistant differ
AttributeCustomerlyIBM Watson Assistant
PlatformsWeb, Ios, AndroidWeb, Mobile, Messaging, Voice, Contact centers
Founded20151911

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • WordPress
  • Shopify

Only in IBM Watson Assistant

  • NLU engine
  • Dialogue management
  • Integration with Watson services
  • Multi-language
  • Teams
  • Salesforce
  • SAP
  • Mobile support

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Customerly

  • Customer support
  • Lead generation
  • Email marketingnot IBM Watson Assistant
  • Customer feedbacknot IBM Watson Assistant

IBM Watson Assistant

  • Customer engagementnot Customerly
  • Lead generation
  • Customer support
  • Sales automationnot Customerly

Both are used for customer support, lead generation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

IBM Watson Assistant

  • Listed on UK G-Cloud 14 at £112 per instance per month, submitted directly by IBM United Kingdom Limited for IBM watsonx Assistant

Pricing, plan by plan

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

IBM Watson Assistant

Free
  • FreeFree
    • Basic chatbot
    • Limited interactions
  • Plus$140/month
    • Unlimited interactions
    • Advanced features
  • Enterprise$undefined/month
    • Full customization
    • Dedicated support

Which should you pick?

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Choose IBM Watson Assistant if

  • You need nlu engine.
  • You want to start without paying.
  • You work on Web, Mobile, Messaging, Voice, Contact centers.
  • You also want dialogue management.
IBM Watson Assistant review

Questions people ask

Is Customerly or IBM Watson Assistant better?
Neither clearly leads. Customerly starts at Free and IBM Watson Assistant at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Customerly or IBM Watson Assistant?
Customerly starts at Free and IBM Watson Assistant at Free.
Does Customerly or IBM Watson Assistant run on more platforms?
Customerly runs on Web, Ios, Android. IBM Watson Assistant runs on Web, Mobile, Messaging, Voice, Contact centers.
Can I use Customerly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Customerly best used for?
Customerly is most often used for customer support, lead generation, email marketing, customer feedback. Of those, email marketing and customer feedback are not what IBM Watson Assistant is typically brought in for.
What can Customerly do that IBM Watson Assistant cannot?
Customerly covers Live chat, Email marketing, Customer surveys, Help center. IBM Watson Assistant covers NLU engine, Dialogue management, Integration with Watson services, Multi-language. Both handle Slack, Web support.

Answered from the vendors’ own pages

Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
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