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CRM · head to head

Agile CRM vs Plain

Agile CRM logo

Agile CRM

CRM

All-in-one CRM, Marketing, and Service Software

From
Free
Free plan
Yes
Full reviewWebsite
Plain logo

Plain

Customer Support

AI support infrastructure built for B2B teams

From
$35/month
Free plan
No
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM limited to 10 free users with basic features only; Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • They diverge on capability: Agile CRM covers Contact management, Plain covers Multi-channel consolidation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Agile CRM and Plain actually diverge.

Attributes where Agile CRM and Plain differ
AttributeAgile CRMPlain
Starting priceFree$35/month
Pricing modelsubscriptionTiered pricing per seat with credit system
Free tierYesNo
PlatformsWebWeb, API
CategoryCRMCustomer Support
Founded2009Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Zapier

Only in Plain

  • Multi-channel consolidation
  • AI agents
  • Workflow automation
  • Sidekick assistant
  • Insights engine
  • Linear and Jira integration
  • Help Center and Knowledge Base
  • API-first extensibility

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Managing customer relationships and contactsnot Plain
  • Automating sales workflows and pipeline trackingnot Plain
  • Running email marketing campaigns and lead generationnot Plain
  • Building helpdesk and customer support systemsnot Plain

Plain

  • Consolidating support from multiple channels into one inboxnot Agile CRM
  • Automating support workflows with AI agentsnot Agile CRM
  • Extracting insights and trends from customer conversationsnot Agile CRM
  • Building custom support solutions with API accessnot Agile CRM
  • Implementing AI-assisted customer support at scalenot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • Limited to 10 free users with basic features only
  • Email and phone support included starting at $8.99 tier
  • CRM analytics features require additional per-usage pricing for email counts

Plain

  • Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
  • No published pricing for Frontier (custom) plan
  • Additional seat costs ($99 per seat) add up for larger teams
  • Credit-based system requires monitoring usage to avoid overages

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Up to 10 users
    • 1
    • 000 Contacts & Companies
  • Starter$8.99/monthly
    • 10
    • 000 Contacts & Companies
    • 3 Plugins
  • Regular$29.99/monthly
    • 50
    • 000 Contacts & Companies
    • 50+ Plugins/Integrations
  • Enterprise$47.99/monthly
    • Unlimited Contacts & Companies
    • 50+ Plugins
    • Dedicated Account Rep

Plain

$35/month
  • Foundation$35/month
    • 2,000 credits per month
    • Slack and email channels
    • Ari AI agent
  • Horizon$299/month
    • 15,000 credits per month
    • All Foundation features
    • Microsoft Teams integration
  • Frontier$null/custom
    • Custom credit allowance
    • All Horizon features
    • Discord channels

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose Plain if

  • You need multi-channel consolidation.
  • You work on Web, API.
  • You also want ai agents.
Plain review

Questions people ask

Is Agile CRM or Plain better?
Neither clearly leads. Agile CRM starts at Free and Plain at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Plain?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and $35/month for Plain.
Does Agile CRM or Plain run on more platforms?
Agile CRM runs on Web. Plain runs on Web, API.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Plain starts at $35/month.
What is Agile CRM best used for?
Agile CRM is most often used for managing customer relationships and contacts, automating sales workflows and pipeline tracking, running email marketing campaigns and lead generation, building helpdesk and customer support systems. Of those, managing customer relationships and contacts and automating sales workflows and pipeline tracking are not what Plain is typically brought in for.
What can Agile CRM do that Plain cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Plain covers Multi-channel consolidation, AI agents, Workflow automation, Sidekick assistant.

Answered from the vendors’ own pages

Agile CRM: How much does Agile CRM cost?

Agile CRM offers a free plan for up to 10 users with basic CRM, sales, and helpdesk features. Paid plans start at $8.99/user/month for the Starter tier and go up to $47.99/user/month for Enterprise with unlimited contacts and custom features. Source: https://web.archive.org/web/20241226213740/https://www.agilecrm.com/pricing

Source
Plain: What is included in the Foundation plan?

The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.

Source
Agile CRM: Can I upgrade or downgrade my plan at any time?

Yes, you can upgrade, downgrade, or cancel your plan at any time directly from Agile CRM's online dashboard, with no penalties or long-term contracts required.

Source
Plain: Can I use Plain with Microsoft Teams?

Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.

Source
Agile CRM: What is the uptime guarantee for paid plans?

Agile CRM offers a 99.5% uptime guarantee on all paid plans, ensuring your system is available 99.5% of the time. The platform is hosted on Google and Amazon cloud infrastructure for reliability.

Source
Plain: Is there a free trial for Plain?

Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.

Source
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