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CRM · head to head

Capsule CRM vs Plain

Capsule CRM logo

Capsule CRM

CRM

The customer relationship management CRM

From
Free
Free plan
Yes
Full reviewWebsite
Plain logo

Plain

Customer Support

AI support infrastructure built for B2B teams

From
$35/month
Free plan
No
Full reviewWebsite

The short version

  • Only Capsule CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline; Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Capsule CRM and Plain actually diverge.

Attributes where Capsule CRM and Plain differ
AttributeCapsule CRMPlain
Starting priceFree$35/month
Pricing modelfreemiumTiered pricing per seat with credit system
Free tierYesNo
PlatformsWebWeb, API
CategoryCRMCustomer Support

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule CRM

Nothing recorded that Plain does not also cover.

Only in Plain

  • Multi-channel consolidation
  • AI agents
  • Workflow automation
  • Sidekick assistant
  • Insights engine
  • Linear and Jira integration
  • Help Center and Knowledge Base
  • API-first extensibility

What people use each for

The jobs each tool is most often brought in to do.

Capsule CRM

  • Centralizing customer data for salesnot Plain
  • Tracking sales pipeline and conversionnot Plain
  • Managing project delivery with kanban boardsnot Plain
  • Automating task workflows for teamsnot Plain

Plain

  • Consolidating support from multiple channels into one inboxnot Capsule CRM
  • Automating support workflows with AI agentsnot Capsule CRM
  • Extracting insights and trends from customer conversationsnot Capsule CRM
  • Building custom support solutions with API accessnot Capsule CRM
  • Implementing AI-assisted customer support at scalenot Capsule CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule CRM

  • Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
  • Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
  • Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
  • Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price

Plain

  • Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
  • No published pricing for Frontier (custom) plan
  • Additional seat costs ($99 per seat) add up for larger teams
  • Credit-based system requires monitoring usage to avoid overages

Pricing, plan by plan

Capsule CRM

Free

No published plan breakdown. See the Capsule CRM review.

Plain

$35/month
  • Foundation$35/month
    • 2,000 credits per month
    • Slack and email channels
    • Ari AI agent
  • Horizon$299/month
    • 15,000 credits per month
    • All Foundation features
    • Microsoft Teams integration
  • Frontier$null/custom
    • Custom credit allowance
    • All Horizon features
    • Discord channels

Which should you pick?

Choose Capsule CRM if

  • You want to start without paying.
Capsule CRM review

Choose Plain if

  • You need multi-channel consolidation.
  • You work on Web, API.
  • You also want ai agents.
Plain review

Questions people ask

Is Capsule CRM or Plain better?
Neither clearly leads. Capsule CRM starts at Free and Plain at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule CRM or Plain?
Capsule CRM has a free tier; the other does not. Paid plans start at Free for Capsule CRM and $35/month for Plain.
Does Capsule CRM or Plain run on more platforms?
Capsule CRM runs on Web. Plain runs on Web, API.
Can I use Capsule CRM for free?
Yes. Capsule CRM has a free tier, so you can try it without paying. Plain starts at $35/month.
What is Capsule CRM best used for?
Capsule CRM is most often used for centralizing customer data for sales, tracking sales pipeline and conversion, managing project delivery with kanban boards, automating task workflows for teams. Of those, centralizing customer data for sales and tracking sales pipeline and conversion are not what Plain is typically brought in for.
What can Capsule CRM do that Plain cannot?
Plain covers Multi-channel consolidation, AI agents, Workflow automation, Sidekick assistant.

Answered from the vendors’ own pages

Capsule CRM: How much does Capsule CRM cost?

Capsule CRM pricing is per-user, per-month with annual billing discounts up to 15%. Specific dollar amounts are not published on the pricing page; contact sales for exact pricing for Starter, Growth, and Advanced plans.

Source
Plain: What is included in the Foundation plan?

The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.

Source
Capsule CRM: Does Capsule CRM offer a free tier?

Yes, Capsule CRM offers a free plan for up to 2 users with 250 contacts, 5 custom fields, 1 sales pipeline, and basic features. A 14-day free trial with no card required is also available for paid plans.

Source
Plain: Can I use Plain with Microsoft Teams?

Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.

Source
Capsule CRM: What contact limit does each paid plan include?

Starter plan includes 30,000 contacts, Growth plan includes 60,000 contacts, Advanced plan includes 120,000 contacts, and Ultimate includes custom limits.

Source
Plain: Is there a free trial for Plain?

Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.

Source
Capsule CRM: Are there add-on costs beyond the base plan?

Yes, Capsule CRM offers a Marketing Add-on starting at $11/month that includes email campaigns, social posting, and lead capture forms.

Source
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