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CRM · head to head

Capsule vs Plain

Capsule logo

Capsule

CRM

Visual CRM for small teams

From
$19/month
Free plan
No
Full reviewWebsite
Plain logo

Plain

Customer Support

AI support infrastructure built for B2B teams

From
$35/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Plain foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • They diverge on capability: Capsule covers Contact management, Plain covers Multi-channel consolidation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capsule and Plain actually diverge.

Attributes where Capsule and Plain differ
AttributeCapsulePlain
Starting price$19/month$35/month
Pricing modelsubscriptionTiered pricing per seat with credit system
PlatformsWeb, Ios, AndroidWeb, API
CategoryCRMCustomer Support
Founded2008Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Contact management
  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Slack
  • Zapier
  • Google Apps

Only in Plain

  • Multi-channel consolidation
  • AI agents
  • Workflow automation
  • Sidekick assistant
  • Insights engine
  • Linear and Jira integration
  • Help Center and Knowledge Base
  • API-first extensibility

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Plain
  • Tracking deals and follow-up tasksnot Plain
  • Linking emails and notes to contact recordsnot Plain
  • Multiple sales pipelines on the paid tiersnot Plain

Plain

  • Consolidating support from multiple channels into one inboxnot Capsule
  • Automating support workflows with AI agentsnot Capsule
  • Extracting insights and trends from customer conversationsnot Capsule
  • Building custom support solutions with API accessnot Capsule
  • Implementing AI-assisted customer support at scalenot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Plain

  • Foundation plan limited to 2,000 credits per month may be restrictive for high-volume teams
  • Pricing increases significantly from Foundation to Horizon ($35 to $299 per month)
  • No published pricing for Frontier (custom) plan
  • Additional seat costs ($99 per seat) add up for larger teams
  • Credit-based system requires monitoring usage to avoid overages

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Plain

$35/month
  • Foundation$35/month
    • 2,000 credits per month
    • Slack and email channels
    • Ari AI agent
  • Horizon$299/month
    • 15,000 credits per month
    • All Foundation features
    • Microsoft Teams integration
  • Frontier$null/custom
    • Custom credit allowance
    • All Horizon features
    • Discord channels

Which should you pick?

Choose Capsule if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Capsule review

Choose Plain if

  • You need multi-channel consolidation.
  • You work on Web, API.
  • You also want ai agents.
Plain review

Questions people ask

Is Capsule or Plain better?
Neither clearly leads. Capsule starts at $19/month and Plain at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Plain?
Capsule starts at $19/month and Plain at $35/month.
Does Capsule or Plain run on more platforms?
Capsule runs on Web, Ios, Android. Plain runs on Web, API.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Plain is typically brought in for.
What can Capsule do that Plain cannot?
Capsule covers Contact management, Deal tracking, Task management, Email sync. Plain covers Multi-channel consolidation, AI agents, Workflow automation, Sidekick assistant.

Answered from the vendors’ own pages

Capsule: How long is the free trial for Capsule CRM paid plans?

Capsule CRM offers a 14-day free trial with no credit card required. None of the paid plan features are limited during the trial period.

Source
Plain: What is included in the Foundation plan?

The Foundation plan ($35/month per seat) includes 2,000 credits per month, support for Slack and email, Ari AI agent, Linear and Jira integrations, and Help Center access. Up to 5 seats are included.

Source
Capsule: What is the maximum number of contacts included in Capsule's free plan?

The free plan allows up to 250 contacts and supports a maximum of 2 users with 1 sales pipeline.

Source
Plain: Can I use Plain with Microsoft Teams?

Yes, Microsoft Teams integration is available on the Horizon plan ($299/month) and higher.

Source
Capsule: Does Capsule CRM offer annual billing discounts?

Yes, when you choose annual billing instead of monthly, Capsule CRM offers up to 15% discount on your subscription.

Source
Plain: Is there a free trial for Plain?

Yes, Plain offers a 7-day free trial with no credit card required. You can also get 50% discount through their startup program.

Source
Capsule: Can I cancel my Capsule CRM account anytime or are there long-term commitments?

You can cancel your Capsule account at any time, and there are zero setup fees when opening an account.

Source
Capsule: Does Capsule CRM support importing data from spreadsheets or other tools?

Yes, Capsule CRM supports data migration from spreadsheets and select integrations like Xero and Zendesk.

Source
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