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Insurance · head to head

AgencyZoom vs Vertafore AMS360

AgencyZoom logo

AgencyZoom

Insurance

Unified agency management and brokerage platform

From
$99/month
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgencyZoom starts at $149 a month for independent agencies, rising to $349 for the Pro tier; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: AgencyZoom covers Client management, Vertafore AMS360 covers Real-time carrier downloads.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AgencyZoom and Vertafore AMS360 actually diverge.

Attributes where AgencyZoom and Vertafore AMS360 differ
AttributeAgencyZoomVertafore AMS360
Starting price$99/monthOn request
PlatformsWeb, Ios, AndroidWeb, Windows, Ios, Android
Founded20091969

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgencyZoom

  • Client management
  • Reporting
  • Carrier downloads
  • Mobile app
  • Carrier APIs
  • Docusign
  • Zapier
  • Ios support

Only in Vertafore AMS360

  • Real-time carrier downloads
  • Workflow automation
  • Business intelligence
  • Commission management
  • IVANS
  • PL Rating
  • InsurLink
  • Microsoft Office

Both cover

  • Policy management
  • Integrated accounting
  • Document management
  • Client portal
  • QuickBooks
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AgencyZoom

  • Lead management and prospecting for insurance agenciesnot Vertafore AMS360
  • Automated follow-up and winback campaignsnot Vertafore AMS360
  • Producer goal tracking and commission calculationnot Vertafore AMS360
  • Collecting Google reviews from policyholdersnot Vertafore AMS360
  • Multi-location management for captive agency groupsnot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot AgencyZoom
  • Tracking commissions, renewals and accounting for an insurance agencynot AgencyZoom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgencyZoom

  • Starts at $149 a month for independent agencies, rising to $349 for the Pro tier
  • All plans include up to 7 user seats and extra seats require contacting sales
  • Zapier, Google Reviews and two-way email and texting need the Growth tier at $199 a month
  • AgencyHR, the service centre and events automation are Pro only
  • Integrating with an agency management system may cost extra depending on the system

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

AgencyZoom

$99/month
  • Essential$149/month
    • Up to 7 seats
    • 14-day free trial
    • Most limited offering
  • Growth$199/month
    • Up to 7 seats
    • 14-day free trial
    • Excludes events automation and service center
  • Pro$349/month
    • Up to 7 seats
    • 14-day free trial
    • Full feature set

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose AgencyZoom if

  • You need client management.
  • You work on Web, Ios, Android.
  • You also want reporting.
AgencyZoom review

Choose Vertafore AMS360 if

  • You need real-time carrier downloads.
  • You work on Web, Windows, Ios, Android.
  • You also want workflow automation.
Vertafore AMS360 review

Questions people ask

Is AgencyZoom or Vertafore AMS360 better?
Neither clearly leads. AgencyZoom starts at $99/month and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgencyZoom or Vertafore AMS360?
AgencyZoom starts at $99/month and Vertafore AMS360 at On request.
Does AgencyZoom or Vertafore AMS360 run on more platforms?
AgencyZoom runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
What is AgencyZoom best used for?
AgencyZoom is most often used for lead management and prospecting for insurance agencies, automated follow-up and winback campaigns, producer goal tracking and commission calculation, collecting google reviews from policyholders. Of those, lead management and prospecting for insurance agencies and automated follow-up and winback campaigns are not what Vertafore AMS360 is typically brought in for.
What can AgencyZoom do that Vertafore AMS360 cannot?
AgencyZoom covers Client management, Reporting, Carrier downloads, Mobile app. Vertafore AMS360 covers Real-time carrier downloads, Workflow automation, Business intelligence, Commission management. Both handle Policy management, Integrated accounting, Document management, Client portal.

Answered from the vendors’ own pages

AgencyZoom: What is the maximum number of team seats included in AgencyZoom plans?

All AgencyZoom plans (Essential at $149/month, Growth at $199/month, and Pro at $349/month) include up to 7 seats for team members. Additional seats beyond 7 require contacting the sales team.

Source
Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
AgencyZoom: Can I pay AgencyZoom annually for a discount?

Yes. AgencyZoom offers a 20 percent discount when billing annually instead of month-to-month across all plans (Essential, Growth, and Pro). Month-to-month cancellation is available on all tiers.

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
AgencyZoom: How long is the free trial for AgencyZoom?

AgencyZoom offers a 14-day free trial on all three plan tiers (Essential, Growth, and Pro). The trial includes full platform access to evaluate features before committing to a paid subscription.

Source
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