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Insurance · head to head

AgencyZoom vs EZLynx

AgencyZoom logo

AgencyZoom

Insurance

Unified agency management and brokerage platform

From
$99/month
Rated
-
Full reviewWebsite
EZLynx logo

EZLynx

Insurance

All-in-one agency management and rating

From
$149/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgencyZoom starts at $149 a month for independent agencies, rising to $349 for the Pro tier; EZLynx pricing is not published; the vendor sets it by user count and by which products an agency takes
  • They diverge on capability: AgencyZoom covers Policy management, EZLynx covers Comparative rating.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AgencyZoom and EZLynx actually diverge.

Attributes where AgencyZoom and EZLynx differ
AttributeAgencyZoomEZLynx
Starting price$99/month$149/month
Founded20092003

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgencyZoom

  • Policy management
  • Integrated accounting
  • Client management
  • Reporting
  • Carrier downloads
  • Mobile app
  • QuickBooks
  • Carrier APIs

Only in EZLynx

  • Comparative rating
  • Agency management
  • Marketing automation
  • E-signature
  • Commission tracking
  • Mobile quoting
  • 100+ carriers
  • Applied Epic

Both cover

  • Document management
  • Client portal
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

AgencyZoom

  • Lead management and prospecting for insurance agenciesnot EZLynx
  • Automated follow-up and winback campaignsnot EZLynx
  • Producer goal tracking and commission calculationnot EZLynx
  • Collecting Google reviews from policyholdersnot EZLynx
  • Multi-location management for captive agency groupsnot EZLynx

EZLynx

  • Comparative quoting across carriers for home and autonot AgencyZoom
  • Agency management with policy and client recordsnot AgencyZoom
  • CRM and retention campaigns for an insurance booknot AgencyZoom
  • Client portals and eSignature for policy documentsnot AgencyZoom
  • Agency websites tied to the quoting systemnot AgencyZoom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgencyZoom

  • Starts at $149 a month for independent agencies, rising to $349 for the Pro tier
  • All plans include up to 7 user seats and extra seats require contacting sales
  • Zapier, Google Reviews and two-way email and texting need the Growth tier at $199 a month
  • AgencyHR, the service centre and events automation are Pro only
  • Integrating with an agency management system may cost extra depending on the system

EZLynx

  • Pricing is not published; the vendor sets it by user count and by which products an agency takes
  • Sold as separate pieces, the management system, the comparative rater and agency websites, so a full stack is several purchases
  • Built for independent insurance agencies rather than carriers or brokers in other lines

Pricing, plan by plan

AgencyZoom

$99/month
  • Essential$149/month
    • Up to 7 seats
    • 14-day free trial
    • Most limited offering
  • Growth$199/month
    • Up to 7 seats
    • 14-day free trial
    • Excludes events automation and service center
  • Pro$349/month
    • Up to 7 seats
    • 14-day free trial
    • Full feature set

EZLynx

$149/month
  • Rating Engine$149/month
    • Personal lines rating
    • Real-time quotes
    • Quote comparison
  • Agency Pro$249/month
    • Rating engine
    • Agency management
    • Client portal
  • Enterprise$undefined/month
    • All Pro features
    • Commercial lines rating
    • Multi-location

Which should you pick?

Choose AgencyZoom if

  • You need policy management.
  • You work on Web, Ios, Android.
  • You also want integrated accounting.
AgencyZoom review

Choose EZLynx if

  • You need comparative rating.
  • You work on Web, Ios, Android.
  • You also want agency management.
EZLynx review

Questions people ask

Is AgencyZoom or EZLynx better?
Neither clearly leads. AgencyZoom starts at $99/month and EZLynx at $149/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgencyZoom or EZLynx?
AgencyZoom starts at $99/month and EZLynx at $149/month.
Does AgencyZoom or EZLynx run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is AgencyZoom best used for?
AgencyZoom is most often used for lead management and prospecting for insurance agencies, automated follow-up and winback campaigns, producer goal tracking and commission calculation, collecting google reviews from policyholders. Of those, lead management and prospecting for insurance agencies and automated follow-up and winback campaigns are not what EZLynx is typically brought in for.
What can AgencyZoom do that EZLynx cannot?
AgencyZoom covers Policy management, Integrated accounting, Client management, Reporting. EZLynx covers Comparative rating, Agency management, Marketing automation, E-signature. Both handle Document management, Client portal, Data encryption, Cloud deployment.

Answered from the vendors’ own pages

AgencyZoom: What is the maximum number of team seats included in AgencyZoom plans?

All AgencyZoom plans (Essential at $149/month, Growth at $199/month, and Pro at $349/month) include up to 7 seats for team members. Additional seats beyond 7 require contacting the sales team.

Source
EZLynx: How is EZLynx pricing structured?

EZLynx uses user-based pricing where costs depend on how many users the agency has. Pricing is tailored to the exact products and features needed, with no single flat rate. Network members usually receive discounts through their membership.

Source
AgencyZoom: Can I pay AgencyZoom annually for a discount?

Yes. AgencyZoom offers a 20 percent discount when billing annually instead of month-to-month across all plans (Essential, Growth, and Pro). Month-to-month cancellation is available on all tiers.

Source
EZLynx: Does EZLynx publish pricing on its website?

No. EZLynx does not publish specific pricing amounts. The company emphasizes total cost of ownership and directs prospects to contact sales for a price tailored to their agency's needs.

Source
AgencyZoom: How long is the free trial for AgencyZoom?

AgencyZoom offers a 14-day free trial on all three plan tiers (Essential, Growth, and Pro). The trial includes full platform access to evaluate features before committing to a paid subscription.

Source
EZLynx: Does EZLynx offer a free trial?

Yes. EZLynx offers a free trial, though the specific trial duration is not stated on its pricing page.

Source
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