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Software · head to head

HubSpot vs QuickBooks

HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
QuickBooks logo

QuickBooks

Software

Smart, simple online accounting software for small business

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: HubSpot covers CRM, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which HubSpot and QuickBooks actually diverge.

Attributes where HubSpot and QuickBooks differ
AttributeHubSpotQuickBooks
Starting priceFree$30/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb, Ios, Android, Api
Founded20061983

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

Both cover

  • Shopify
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot QuickBooks
  • Organisations requiring integration with 2,000+ third-party applicationsnot QuickBooks
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot QuickBooks

QuickBooks

  • Bookkeepingnot HubSpot
  • Invoicingnot HubSpot
  • Expense trackingnot HubSpot
  • Financial reportingnot HubSpot
  • Tax preparationnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.
QuickBooks review

Questions people ask

Is HubSpot or QuickBooks better?
Neither clearly leads. HubSpot starts at Free and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or QuickBooks?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $30/month for QuickBooks.
Does HubSpot or QuickBooks run on more platforms?
HubSpot runs on Web, Mobile, Cloud. QuickBooks runs on Web, Ios, Android, Api.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. QuickBooks starts at $30/month.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what QuickBooks is typically brought in for.
What can HubSpot do that QuickBooks cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle Shopify, SOC2.
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