Surveys · head to head
Alchemer vs Gravity Forms
Alchemer
Surveys
Survey and feedback platform for research teams
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year
Where they differ
Only the attributes on which Alchemer and Gravity Forms actually diverge.
| Attribute | Alchemer | Gravity Forms |
|---|---|---|
| Starting price | On request | $59/year |
| Pricing model | Tiered annual subscription published on the vendor site | subscription |
| Platforms | Web, Cloud | Web |
Identical on both: free tier (No), user rating (Not yet rated), category (Surveys).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Alchemer
- Deep question logic
- Wide question types
- Workflow automation
- Integrations
- Panel and distribution
- Reporting
Only in Gravity Forms
Nothing recorded that Alchemer does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Alchemer
- Research questionnaires too conditional for a simple form buildernot Gravity Forms
- Teams needing survey data routed into Salesforce or a warehousenot Gravity Forms
- Organisations wanting research depth without enterprise experience-platform pricingnot Gravity Forms
Gravity Forms
- WordPress form building and lead capturenot Alchemer
- E-commerce payment form processingnot Alchemer
- Multi-site form managementnot Alchemer
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Alchemer
- More expensive than the simple form builders, which is the fair comparison for a short survey
- The interface carries a long product history and is less immediately friendly than newer tools
- Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
- Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Pricing, plan by plan
Alchemer
On requestNo published plan breakdown. See the Alchemer review.
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Which should you pick?
Choose Alchemer if
- You need deep question logic.
- You work on Web, Cloud.
- You also want wide question types.
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Alchemer on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Alchemer or Gravity Forms better?
- Neither clearly leads. Alchemer starts at On request and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Alchemer or Gravity Forms?
- Alchemer starts at On request and Gravity Forms at $59/year.
- Does Alchemer or Gravity Forms run on more platforms?
- Alchemer runs on Web, Cloud. Gravity Forms runs on Web.
- What is Alchemer best used for?
- Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Gravity Forms is typically brought in for.
- What can Alchemer do that Gravity Forms cannot?
- Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations.
Answered from the vendors’ own pages
Alchemer: What does Alchemer cost?
Tiered annual subscriptions published on the vendor site. Check current rates there.
Gravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceAlchemer: Is Alchemer the same as SurveyGizmo?
Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.
Gravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceAlchemer: When is it worth more than a simple form builder?
When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.
Gravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceRelated pages
More on Gravity Forms
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