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Software · head to head

Acuity Scheduling vs Northbeam

Acuity Scheduling logo

Acuity Scheduling

Software

Scheduling made simple

From
$16/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Acuity Scheduling starter tier limited to 1 calendar only; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Acuity Scheduling covers Online booking, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Acuity Scheduling and Northbeam actually diverge.

Attributes where Acuity Scheduling and Northbeam differ
AttributeAcuity SchedulingNorthbeam
Starting price$16/month$1500/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, API
Founded20032020

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Acuity Scheduling

  • Online booking
  • Appointment types
  • Calendar sync
  • Payment processing
  • Email reminders
  • Client self-scheduling
  • Packages & memberships
  • Timezone detection

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Acuity Scheduling

  • Client self-scheduling with automated time zone conversionnot Northbeam
  • HIPAA-compliant scheduling for healthcare practitionersnot Northbeam
  • Multi-location scheduling with multiple staff membersnot Northbeam
  • Membership, package sales, and gift certificate managementnot Northbeam

Northbeam

  • Marketing attributionnot Acuity Scheduling
  • Media optimizationnot Acuity Scheduling
  • Creative testingnot Acuity Scheduling
  • Budget allocationnot Acuity Scheduling

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Acuity Scheduling

  • Starter tier limited to 1 calendar only
  • SMS/text reminders, memberships, and gift certificates require Standard or Premium tier
  • HIPAA compliance (BAA signature) exclusive to Premium tier at $49/month
  • Custom API and CSS access, and Acuity branding removal require Premium tier

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Acuity Scheduling

$16/month

No published plan breakdown. See the Acuity Scheduling review.

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Acuity Scheduling if

  • You need online booking.
  • You also want appointment types.
Acuity Scheduling review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Acuity Scheduling or Northbeam better?
Neither clearly leads. Acuity Scheduling starts at $16/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Acuity Scheduling or Northbeam?
Acuity Scheduling starts at $16/month and Northbeam at $1500/month.
Does Acuity Scheduling or Northbeam run on more platforms?
Acuity Scheduling runs on Web. Northbeam runs on Web, API.
What is Acuity Scheduling best used for?
Acuity Scheduling is most often used for client self-scheduling with automated time zone conversion, hipaa-compliant scheduling for healthcare practitioners, multi-location scheduling with multiple staff members, membership, package sales, and gift certificate management. Of those, client self-scheduling with automated time zone conversion and hipaa-compliant scheduling for healthcare practitioners are not what Northbeam is typically brought in for.
What can Acuity Scheduling do that Northbeam cannot?
Acuity Scheduling covers Online booking, Appointment types, Calendar sync, Payment processing. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle SOC2.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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