Softwr

Software · head to head

Google Analytics vs Mattermost

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Mattermost logo

Mattermost

Software

Channel-centric collaboration for secure workflows

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Mattermost no prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales

Where they differ

Only the attributes on which Google Analytics and Mattermost actually diverge.

Attributes where Google Analytics and Mattermost differ
AttributeGoogle AnalyticsMattermost
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Mattermost

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Mattermost
  • Event tracking and user behaviour analysisnot Mattermost
  • Traffic source and conversion trackingnot Mattermost

Mattermost

No use cases recorded yet. See the Mattermost review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Mattermost

  • No prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales
  • Professional is capped at a maximum of 250 users, forcing a move to Enterprise for larger teams
  • Licenses are sold only as prepaid annual subscriptions, and organizations that exceed their licensed seat count must purchase additional seats on a prorated quarterly basis

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Mattermost

On request

No published plan breakdown. See the Mattermost review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Mattermost if

Nothing in the data separates Mattermost from Google Analytics on the points above - pick on price and on how each one feels to use.

Mattermost review

Questions people ask

Is Google Analytics or Mattermost better?
Neither clearly leads. Google Analytics starts at Free and Mattermost at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Mattermost?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Mattermost.
Does Google Analytics or Mattermost run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Mattermost starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Mattermost is typically brought in for.
What can Google Analytics do that Mattermost cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Google Analytics

More on Mattermost

Keep looking

Other head to heads