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Google Optimize vs Mattermost

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Mattermost logo

Mattermost

Software

Channel-centric collaboration for secure workflows

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Mattermost no prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales

Where they differ

Only the attributes on which Google Optimize and Mattermost actually diverge.

Attributes where Google Optimize and Mattermost differ
AttributeGoogle OptimizeMattermost
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Mattermost

Nothing recorded that Google Optimize does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Mattermost
  • Personalising page content for defined audience segmentsnot Mattermost
  • Redirect tests between alternative landing page URLsnot Mattermost

Mattermost

No use cases recorded yet. See the Mattermost review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Mattermost

  • No prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales
  • Professional is capped at a maximum of 250 users, forcing a move to Enterprise for larger teams
  • Licenses are sold only as prepaid annual subscriptions, and organizations that exceed their licensed seat count must purchase additional seats on a prorated quarterly basis

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Mattermost

On request

No published plan breakdown. See the Mattermost review.

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Mattermost if

Nothing in the data separates Mattermost from Google Optimize on the points above - pick on price and on how each one feels to use.

Mattermost review

Questions people ask

Is Google Optimize or Mattermost better?
Neither clearly leads. Google Optimize starts at Free and Mattermost at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Mattermost?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and On request for Mattermost.
Does Google Optimize or Mattermost run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Mattermost starts at On request.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Mattermost is typically brought in for.
What can Google Optimize do that Mattermost cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Google Optimize

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