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Beehiiv vs Mailchimp

Beehiiv logo

Beehiiv

News

The all-in-one platform for newsletter creators

From
Free
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

E-Commerce

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Beehiiv platform lacks native SMS support; requires third-party integrations via API or webhooks; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Beehiiv covers Newsletter creation, Mailchimp covers Email campaigns.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Beehiiv and Mailchimp actually diverge.

Attributes where Beehiiv and Mailchimp differ
AttributeBeehiivMailchimp
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android
CategoryNewsE-Commerce
Founded20212001

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Beehiiv

  • Newsletter creation
  • Email automation
  • Subscriber management
  • Monetization tools
  • Analytics dashboard
  • Referral program
  • A/B testing
  • Spam checking

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Beehiiv

  • Email newsletter publishingnot Mailchimp
  • Content monetizationnot Mailchimp
  • Audience buildingnot Mailchimp

Mailchimp

  • Email newslettersnot Beehiiv
  • E-commerce marketingnot Beehiiv
  • Lead generationnot Beehiiv
  • Customer engagementnot Beehiiv
  • Marketing automationnot Beehiiv

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Beehiiv

  • Platform lacks native SMS support; requires third-party integrations via API or webhooks
  • Free Launch plan offers only read-only AI capabilities

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Beehiiv

Free
  • LaunchFree
    • Up to 2,500 subscribers
    • Newsletters, website, podcast
    • Unlimited email sends
  • Scale$43/month
    • Up to 100,000 subscribers
    • Ad Network
    • 0% take rate on paid subscriptions
  • Max$96/month
    • Up to 100,000 subscribers
    • Remove branding, sponsorship storefront
    • Audio newsletters, RSS-to-send
  • Enterprise$null/mo
    • 100K+ subscribers
    • Dedicated account manager
    • Custom publication limits

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Beehiiv if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want email automation.
Beehiiv review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Beehiiv or Mailchimp better?
Neither clearly leads. Beehiiv starts at Free and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Beehiiv or Mailchimp?
Beehiiv starts at Free and Mailchimp at Free.
Does Beehiiv or Mailchimp run on more platforms?
Beehiiv runs on Web. Mailchimp runs on Web, iOS, Android.
Can I use Beehiiv for free?
Both have a free tier, so you can try either at no cost before committing.
What is Beehiiv best used for?
Beehiiv is most often used for email newsletter publishing, content monetization, audience building. Of those, email newsletter publishing and content monetization are not what Mailchimp is typically brought in for.
What can Beehiiv do that Mailchimp cannot?
Beehiiv covers Newsletter creation, Email automation, Subscriber management, Monetization tools. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups.

Answered from the vendors’ own pages

Beehiiv: How much does beehiiv cost?

Launch is free for up to 2,500 subscribers. Scale plan is $43/month for up to 100,000 subscribers. Max plan is $96/month. Enterprise has custom pricing for 100,000+ subscribers.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Beehiiv: What does beehiiv's free Launch plan include?

Free Launch plan supports up to 2,500 subscribers and includes newsletters, website builder, podcast hosting, campaign analytics, unlimited email sends, custom domains, and API access.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Beehiiv: What commission does beehiiv take from subscription revenue?

beehiiv takes 0% of paid subscription revenue you collect. Only Stripe's processing fees (2.9% + $0.30 per transaction) apply.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
Beehiiv: What's the difference between beehiiv's Scale and Max plans?

Both support up to 100,000 subscribers. Scale ($43/month) includes Ad Network and 3 team seats. Max ($96/month) adds branding removal, sponsorship storefront, audio newsletters, up to 10 publications, and unlimited team seats.

Source
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