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RudderStack

The open-source customer data platform

As of 30 August 2026, RudderStack is free to use. RudderStack is an open-source, enterprise-grade customer data platform that helps you build your customer data infrastructure and connect to a wide range of too. Softwr lists it under Automation Integration. RudderStack is launched in 2018, available on Web, Self-hosted.

Overview

What RudderStack does

RudderStack is an open-source, enterprise-grade customer data platform that helps you build your customer data infrastructure and connect to a wide range of tools.

What people use it for

  • Collecting event data from apps and websites and routing it to warehouses and tools
  • Building a warehouse first customer data pipeline

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about RudderStack.

  • On the free plan data processing stops after a second consecutive overage rather than being billed, so exceeding 250,000 events twice breaks the pipeline
  • The free plan allows 250,000 events a month
  • Growth starts at $265 a month for 1 million events, with volume sold in tiers up to 25 million
  • Overage is charged as the gap to the next tier's price rather than per event, so a small excess costs a full tier step

Cross-shopped

What people choose instead of RudderStack

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What RudderStack costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • 250K events per month
  • 16 SDK sources
  • 200+ cloud destinations
  • Warehouse destinations
  • Reverse ETL

Growth

$265 /mo

  • 1 million events per month (up to 25 million available)
  • Unlimited team members
  • Tracking plans
  • 30-minute warehouse sync
  • 2 workspaces
  • 25 Reverse ETL connections

Enterprise

On request

  • 5-minute warehouse sync
  • Unlimited transformations
  • Access to Profiles & Data Apps
  • HIPAA compliance
  • SSO
  • White-glove support

Capabilities

Features

  • Data collection

  • Event tracking

  • Audience segmentation

  • Warehouse ingestion

  • Real-time sync

  • Data transformation

  • Privacy controls

  • 200+ destinations

    Integration with 200+ destinations

  • Analytics tools

    Integration with Analytics tools

  • Marketing platforms

    Integration with Marketing platforms

  • Warehouses

    Integration with Warehouses

  • Self-hosted option

    Self-hosted option security feature

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is RudderStack's free plan limit?

RudderStack's free plan includes 250K events per month with 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL at no cost.

Source
How much does RudderStack Growth plan cost?

RudderStack Growth plan costs $265 per month with annual billing discount available, providing 1 million events per month (up to 25 million available), unlimited team members, and 2 workspaces.

Source
What happens if I exceed my RudderStack event limit?

On the free plan, data processing stops after your second consecutive overage. Paid plan customers face overage fees calculated as the difference between the next tier's pricing and their current plan.

Source

Behind it

Who makes RudderStack

Company
RudderStack
Based in
San Francisco, CA
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Where to go from RudderStack

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Softwr does not host reviews and shows no star rating for RudderStack, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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