Cyclrvs
Workato
Workato: If you want an enterprise integration platform for internal automation rather than something embedded in a product you sell
Cyclr
Embedded integration platform that SaaS vendors ship inside their own product
As of 31 August 2026, Cyclr starts at $1595/month. Cyclr is white-label iPaaS: your customers build integrations inside your app and never see Cyclr. Softwr lists it under Automation Integration. Cyclr is available on Web, API.
Overview
What Cyclr does
Cyclr is an embedded integration platform aimed at software vendors rather than at end users. A SaaS company embeds Cyclr's connector library and workflow builder into its own product so its customers can connect the product to their CRM, accounting system or helpdesk without the vendor building each integration itself. The interface is white-labelled, so the integration marketplace appears as a native part of the host application. The notable commercial fact is that Cyclr publishes its rate card, and the numbers are high enough to disqualify most early-stage products. The pay-as-you-go tier starts at 1,595 US dollars per month and includes one connector and 100,000 API calls. Growth is 2,595 dollars for ten connectors and one million calls, and Scale is 7,195 dollars for unlimited connectors and five million calls. A separate service-oriented tier starts at 1,495 dollars, and an MCP server offering starts at 999 dollars. Competitors in embedded iPaaS almost universally hide these figures, so a product team can immediately work out whether embedded integration is cheaper than building three connectors in-house, and for many the honest answer is that three connectors are cheaper. Buyers are mid-market SaaS vendors whose sales cycles keep stalling on "does it integrate with our stack". The trade-off is that connector count and API call volume are both metered, and integration traffic grows with your customer base rather than with your revenue, so a successful embedded marketplace can move you up two tiers in a year. UK, US and EU hosting options exist on the private cloud tiers, which matters for vendors selling into regulated European buyers.
What people use it for
- A mid-market SaaS vendor losing deals because prospects ask for a CRM integration it has not built
- A product team that would rather ship an integration marketplace this quarter than hire two engineers to maintain connectors
- A European software company that needs its customers' integration data processed inside the EU for procurement reasons
- A vendor whose customers each want a slightly different variation of the same integration and cannot be served by one hard-coded connector
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Cyclr.
- Entry pricing of 1,595 US dollars a month for one connector and 100,000 API calls means small vendors will find building two or three integrations in-house genuinely cheaper, and Cyclr only pays off past a certain integration count.
- Connectors and API calls are metered separately, so a successful integration marketplace pushes you up tiers as your customers adopt it, meaning the cost rises with usage rather than with the revenue that usage generates.
- Custom connectors to APIs outside the library are your work to build and maintain, so the promise of not building integrations only holds for applications Cyclr already covers.
- Debugging is harder when the integration runs in a third-party runtime, because your support team sees a failed workflow rather than an HTTP response and has to escalate to Cyclr for anything non-obvious.
- Deep embedding creates real switching cost: your customers' live integrations run on Cyclr, so migrating later means recreating every customer workflow, which in practice means you rarely leave.
Cross-shopped
What people choose instead of Cyclr
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- CyclrvsTray.io
Tray.io: If you need a general purpose automation platform with an embedded option rather than an embedded-first product
- CyclrvsCeligo
Celigo: If your integration need is between your own business systems rather than exposed to your customers
Pricing
What Cyclr costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
PAYG
$1,595 /mo
- 100,000 API calls included
- 1 connector included
- Unlimited integrations and users
- White-labelled interface
Growth
$2,595 /mo
- 1,000,000 API calls included
- 10 connectors included
- Everything in PAYG
Scale
$7,195 /mo
- 5,000,000 API calls included
- Unlimited connectors
- Everything in Growth
Private Cloud
On request
- Dedicated hosting in US, UK or EU
- Configurable processing and runtime
- Quoted pricing
Capabilities
Features
White-label integration UI
Your customers build integrations inside your product without seeing Cyclr branding
Connector library
Prebuilt connectors to common business applications, metered by tier
Workflow builder
Visual multi-step automations with branching and data transformation
Custom connectors
Build connectors to APIs not in the library, including your own
Regional hosting
UK, US and EU hosting available on private cloud tiers
MCP server offering
Separately priced product exposing integrations as Model Context Protocol servers
Usage metering
API call volume tracked and billed against tier allowances
Templates
Prebuilt integration recipes customers can activate rather than construct
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does Cyclr actually cost?
Published tiers start at 1,595 US dollars per month for 100,000 API calls and one connector, rising to 7,195 for unlimited connectors and five million calls.
Do my customers know they are using Cyclr?
No. The interface is white-labelled to appear as part of your product.
Can I host it in the EU or UK?
Yes, on the private cloud tiers, which matters for European procurement requirements.
What if the connector I need does not exist?
You build a custom connector using Cyclr tooling, which is work you own rather than work the platform removes.
Keep looking
Where to go from Cyclr
- Cyclr alternativesEvery product people weigh against it
- Cyclr pricingPlans, floors and what the tiers exclude
- Cyclr badgesWhich rules it meets, and the figure behind each
- All Automation Integration softwareThe full category
- Best Automation Integration softwareThe shortlist, and how it was cut
Best Automation Integration software for
Compare Cyclr with
- Tray.io
- Celigo
- Workato
- Alloy Automation
- Paragon
- Nango
- Merge
- Hatchet
- Zapier
- MuleSoft
- Dagster
- Fivetran
- Informatica
- Integromat
- jBPM
- Kogito
- Letta
- Lytics
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Softwr does not host reviews and shows no star rating for Cyclr, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Cyclr
Cyclr alternatives
What people switch to, and what they give up
Cyclr pricing
Every tier, and where the cost actually lands
Compare Cyclr
Put it head to head with anything we hold
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