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HighLevel
The all-in-one sales and marketing platform for agencies
As of 29 August 2026, HighLevel starts at $97/month. All-in-one CRM, funnel, and marketing automation platform built for agencies to run and resell to clients. Softwr lists it under Automation Integration.
Overview
What HighLevel does
All-in-one CRM, funnel, and marketing automation platform built for agencies to run and resell to clients.
What people use it for
- Freelancers and solo marketers using Starter plan
- Growing agencies managing multiple clients with Unlimited plan
- Agencies offering SaaS solutions to their own clients with Agency Pro
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about HighLevel.
- Enterprise pricing requires contacting sales with no published rates
- Add-ons like AI Employee, White Label Mobile App, and HIPAA Compliance range from $49-$497/month per sub-account or account-wide
Cross-shopped
What people choose instead of HighLevel
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- HighLevelvsMicrosoft Power Automate
Microsoft Power Automate: Automate tasks across cloud and on-premises apps
- HighLevelvsZapier
Zapier: Automate your work across 7,000+ app integrations
- HighLevelvsMuleSoft
MuleSoft: Integration platform as a service (iPaaS) with robust API management
Pricing
What HighLevel costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$97 /mo
- 3 Sub-Accounts
- Unlimited Contacts
- Unlimited Users
- 24/7 Support
- All Core Features
- Monthly: $97, Annual: $970/year
Unlimited
$297 /mo
- Unlimited Sub-Accounts
- Unlimited Contacts
- Unlimited Users
- Everything in Starter plus
- Rebill Phone & Email (no markup)
- Basic API Access
Agency Pro
$497 /mo
- Everything in Unlimited plus
- SaaS Mode
- Automated Sub-Account Creation
- Rebill Phone & Email with Markup
- User/Agent Reporting
- Advanced API Access
Enterprise
On request
- Dedicated account management
- Custom development
- Dedicated Slack channel
- Premium support
- HIPAA compliance
- White-label mobile app
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does GoHighLevel Starter cost?
GoHighLevel Starter costs $97/month (or $970/year when billed annually) and includes 3 Sub-Accounts, unlimited contacts, unlimited users, and all core features with 24/7 support.
SourceWhat is the difference between Unlimited and Agency Pro plans?
Unlimited plan ($297/month) offers unlimited sub-accounts and basic API access. Agency Pro ($497/month) adds SaaS Mode, automated sub-account creation, rebill phone/email markup, and advanced API access for reselling.
SourceDoes GoHighLevel offer a free trial?
Yes, GoHighLevel includes a 14-day free trial on all plans with no obligation. You can cancel anytime.
SourceWhat add-ons are available for GoHighLevel?
GoHighLevel offers multiple add-ons including AI Employee ($50-$97/month), Branded Client Portal ($49/month), Dedicated Email IPs ($59/month per IP), Premium Prospecting Tool ($29/month), SEO via Search Atlas ($79/month), WhatsApp Integration ($10/month), White Label Mobile App ($497/month account-wide), and HIPAA Compliance ($297/month account-wide).
SourceKeep looking
Where to go from HighLevel
- HighLevel alternativesEvery product people weigh against it
- HighLevel pricingPlans, floors and what the tiers exclude
- HighLevel badgesWhich rules it meets, and the figure behind each
- All Automation Integration softwareThe full category
- Best Automation Integration softwareThe shortlist, and how it was cut
Best Automation Integration software for
Compare HighLevel with
- n8n
- Zapier
- Microsoft Power Automate
- MuleSoft
- Tealium
- Temporal
- Inngest
- Mage AI
- mParticle
- Nango
- Activiti
- Flowable
- Meltano
- Orkes
- Polytomic
- Relevance AI
- SnapLogic
- Salesforce Flows
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Free plan12 researched notesOpen source ELT built on the Singer tap and target ecosystem, configured as code
Open source12 researched notesCommercial Conductor, now the maintainer of the workflow engine Netflix archived
Free plan12 researched notes
Softwr does not host reviews and shows no star rating for HighLevel, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on HighLevel
HighLevel alternatives
What people switch to, and what they give up
HighLevel pricing
Every tier, and where the cost actually lands
Compare HighLevel
Put it head to head with anything we hold
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