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Software · head to head

HighLevel vs Tray.io

H

HighLevel

Software

The all-in-one sales and marketing platform for agencies

From
On request
Rated
-
Full reviewWebsite
Tray.io logo

Tray.io

Software

The intelligent integration platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tray.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: HighLevel starter plan is limited to a single sub-account, so agencies must upgrade to the $297/month Unlimited plan to manage multiple clients; Tray.io now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote

Where they differ

Only the attributes on which HighLevel and Tray.io actually diverge.

Attributes where HighLevel and Tray.io differ
AttributeHighLevelTray.io
Starting priceOn requestFree
Free tierNoYes
PlatformsWebWeb, Api
FoundedUnknown2015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HighLevel

Nothing recorded that Tray.io does not also cover.

Only in Tray.io

  • Low-code workflow builder
  • API integrations
  • Webhooks
  • Conditional logic
  • Error handling
  • Rate limiting
  • Data transformation
  • Authentication

What people use each for

The jobs each tool is most often brought in to do.

HighLevel

No use cases recorded yet. See the HighLevel review.

Tray.io

  • Workflow Automationnot HighLevel
  • Data Integrationnot HighLevel
  • Process Automationnot HighLevel
  • App Integrationnot HighLevel
  • API Connectivitynot HighLevel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HighLevel

  • Starter plan is limited to a single sub-account, so agencies must upgrade to the $297/month Unlimited plan to manage multiple clients

Tray.io

  • Now rebranded Tray.ai; pricing page names three tiers, Pro (3 workspaces, 7 day insights), Team (20 workspaces, 30 day insights) and Enterprise (unlimited workspaces, 180 day insights, SSO, HIPAA), but publishes no figures and requires a demo or sales call for a quote

Pricing, plan by plan

HighLevel

On request

No published plan breakdown. See the HighLevel review.

Tray.io

Free
  • Starter$50/month
    • 20 workflows
    • 50 integrations
    • Community support
  • Professional$150/month
    • Unlimited workflows
    • 500+ integrations
    • Email support
  • Enterprise$500/month
    • Custom workflows
    • Dedicated support
    • Advanced security

Which should you pick?

Choose HighLevel if

Nothing in the data separates HighLevel from Tray.io on the points above - pick on price and on how each one feels to use.

HighLevel review

Choose Tray.io if

  • You need low-code workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want api integrations.
Tray.io review

Questions people ask

Is HighLevel or Tray.io better?
Neither clearly leads. HighLevel starts at On request and Tray.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HighLevel or Tray.io?
Tray.io has a free tier; the other does not. Paid plans start at On request for HighLevel and Free for Tray.io.
Does HighLevel or Tray.io run on more platforms?
HighLevel runs on Web. Tray.io runs on Web, Api.
Can I use Tray.io for free?
Yes. Tray.io has a free tier, so you can try it without paying. HighLevel starts at On request.
What can HighLevel do that Tray.io cannot?
Tray.io covers Low-code workflow builder, API integrations, Webhooks, Conditional logic.
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