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Automation Integration · head to head

Census vs Flowable

Census logo

Census

Automation Integration

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Flowable logo

Flowable

Automation Integration

Apache 2.0 BPMN, CMMN and DMN engine from the team that originally built Activiti

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census domain permanently redirects to Fivetran (301 redirect); Flowable the open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • They diverge on capability: Census covers Reverse ETL, Flowable covers BPMN 2.0 engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Census and Flowable actually diverge.

Attributes where Census and Flowable differ
AttributeCensusFlowable
Pricing modelusage-basedquote
PlatformsWeb, ApiLinux, Windows, Docker, Kubernetes, Cloud
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Flowable

  • BPMN 2.0 engine
  • CMMN case management
  • DMN decision tables
  • Spring Boot integration
  • Modelling studio
  • Task and case application
  • REST APIs
  • History and audit

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Flowable

Flowable

  • An insurer automating claims handling where each case follows a different path and BPMN alone cannot express itnot Census
  • A bank embedding process orchestration inside an existing Spring Boot estate rather than buying a separate platformnot Census
  • A team leaving Activiti or jBPM that wants the same API family with active commercial maintenancenot Census
  • A regulated organisation needing complete process history and decision table audit trails for supervisorsnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census domain permanently redirects to Fivetran (301 redirect)
  • Exact per-tier pricing not listed; customers directed to contact sales or request quotes
  • Annual contracts offer up to 22% savings but discount terms not detailed
  • Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)

Flowable

  • The open source engine is genuinely usable but ships without the modelling studio, work application and admin console, so an open source deployment means building your own user interfaces before anyone can use it.
  • It expects Java engineering capacity; teams looking for a business-user low-code automation tool will find the modelling and deployment cycle far too technical.
  • Enterprise pricing is not published and is quoted per deployment, leaving buyers without a benchmark against Camunda or IBM alternatives.
  • The Activiti fork left three engines with related APIs and overlapping documentation in circulation, and search results routinely return advice for the wrong one.
  • Flowable AG is a small Swiss company relative to its competitors, so the partner network, training market and pool of engineers with production experience are all limited outside Europe.

Pricing, plan by plan

Census

Free
  • FreeFree
    • 500,000 monthly active rows (MAR) for connections
    • 3,500 MAR for activations
    • 5,000 monthly model runs (MMR) for transformations
  • Standard$null/month
    • Usage-based pricing for connections, transformations, activations
  • Enterprise$null/month
    • Greater flexibility and control
    • Custom pricing

Flowable

Free
  • Flowable Open SourceFree
    • Apache 2.0 licensed BPMN, CMMN and DMN engines
    • Embeddable Java library or standalone apps
    • No modelling studio or enterprise applications
  • Flowable Enterprise$undefined/year
    • Modelling studio, work application and admin console
    • Connectors, forms and advanced identity management
    • Support with SLA and version maintenance

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Flowable if

  • You need bpmn 2.0 engine.
  • You want to start without paying.
  • You work on Linux, Windows, Docker, Kubernetes, Cloud.
  • You also want cmmn case management.
Flowable review

Questions people ask

Is Census or Flowable better?
Neither clearly leads. Census starts at Free and Flowable at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Flowable?
Census starts at Free and Flowable at Free.
Does Census or Flowable run on more platforms?
Census runs on Web, Api. Flowable runs on Linux, Windows, Docker, Kubernetes, Cloud.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Flowable is typically brought in for.
What can Census do that Flowable cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Flowable covers BPMN 2.0 engine, CMMN case management, DMN decision tables, Spring Boot integration.

Answered from the vendors’ own pages

Census: What happened to Census.com?

Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.

Source
Flowable: Is Flowable open source?

Yes, the BPMN, CMMN and DMN engines are Apache 2.0. The modelling studio and enterprise applications are commercial.

Census: How much does Fivetran (formerly Census) cost?

Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.

Source
Flowable: How does it relate to Activiti and jBPM?

The same core developers built jBPM, then Activiti, then forked Activiti in 2016 to create Flowable.

Census: Do Fivetran/Census offer discounts for annual commitments?

Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.

Source
Flowable: What does Flowable Enterprise cost?

Nothing is published. It is quoted per deployment by the vendor.

Flowable: Why choose it over Camunda?

CMMN case management is a first-class engine, which matters when work is exception-driven rather than a fixed sequence.

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