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Technology · head to head

Amplitude vs Zeta

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Zeta logo

Zeta

Technology

Cloud native credit card processing and core banking from Bhavin Turakhia's Zeta

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Zeta it competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • They diverge on capability: Amplitude covers Event tracking, Zeta covers Tachyon card processing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amplitude and Zeta actually diverge.

Attributes where Amplitude and Zeta differ
AttributeAmplitudeZeta
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, API, Cloud, iOS, Android
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Zeta

  • Tachyon card processing
  • Real time authorisation
  • Rewards and offers engine
  • Core banking modules
  • Programme configuration
  • Mobile and web SDKs
  • Fraud and controls
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Zeta
  • Feature adoption trackingnot Zeta
  • Conversion rate optimizationnot Zeta
  • Customer journey mappingnot Zeta
  • Retention improvementnot Zeta

Zeta

  • A United States bank whose card platform makes launching a new rewards product a multi quarter vendor projectnot Amplitude
  • An issuer that wants authorisation level controls and real time data rather than end of day filesnot Amplitude
  • A large fintech launching a credit card programme at scale with custom product logicnot Amplitude
  • A bank consolidating card and deposit processing onto one modern platformnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Zeta

  • It competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • Contracts are enterprise scale and quoted with volume minimums, which puts it out of reach of small issuers who would otherwise benefit most from modern tooling.
  • A card portfolio migration runs twelve to twenty four months at minimum, during which the issuer runs two platforms and pays for both.
  • Zeta is a processor rather than a licence holder, so network membership, BIN sponsorship and regulatory obligations remain entirely with the issuer.
  • Public references for large live United States production volumes are fewer than the announcements imply, so diligence should insist on active account counts and uptime history rather than partnership press releases.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Zeta

On request
  • Tachyon platform$undefined/year
    • Quoted per institution, commonly on active accounts or transaction volume
    • Implementation for a card portfolio migration measured in quarters to years
    • Minimum volume commitments typical on enterprise contracts

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Zeta if

  • You need tachyon card processing.
  • You work on Web, API, Cloud, iOS, Android.
  • You also want real time authorisation.
Zeta review

Questions people ask

Is Amplitude or Zeta better?
Neither clearly leads. Amplitude starts at Free and Zeta at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Zeta?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for Zeta.
Does Amplitude or Zeta run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Zeta runs on Web, API, Cloud, iOS, Android.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Zeta starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Zeta is typically brought in for.
What can Amplitude do that Zeta cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Zeta covers Tachyon card processing, Real time authorisation, Rewards and offers engine, Core banking modules.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Zeta: Which Zeta is this?

The banking technology company founded by Bhavin Turakhia, which builds the Tachyon card processing and core banking platform. Not any similarly named payroll or accounting product.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Zeta: What is its strongest use case?

United States credit card issuing and processing, where legacy platforms make product changes slow and expensive.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Zeta: Does Zeta provide the BIN or licence?

No. It processes. Network membership, BIN sponsorship and regulatory obligations stay with the issuer.

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