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Technology · head to head

Alkami vs Amplitude

Alkami logo

Alkami

Technology

Digital banking platform for United States banks and credit unions

From
On request
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alkami pricing is per registered user with contractual minimums, so institutions with many enrolled but dormant users pay for accounts that never log in.; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Alkami covers Retail digital banking, Amplitude covers Event tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Alkami and Amplitude actually diverge.

Attributes where Alkami and Amplitude differ
AttributeAlkamiAmplitude
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
FoundedUnknown2012

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alkami

  • Retail digital banking
  • Business banking
  • Digital account opening
  • Payments and money movement
  • Data and marketing
  • Extensibility framework
  • Card controls
  • Multi core integration

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

What people use each for

The jobs each tool is most often brought in to do.

Alkami

  • A credit union replacing the weak digital banking bundled with its core contractnot Amplitude
  • A community bank that needs commercial entitlements and approvals its core vendor does not providenot Amplitude
  • An institution wanting digital account opening and digital banking from one vendor after the MANTL acquisitionnot Amplitude
  • A bank competing for deposits online and needing an onboarding funnel that works on mobilenot Amplitude

Amplitude

  • User behavior analysisnot Alkami
  • Feature adoption trackingnot Alkami
  • Conversion rate optimizationnot Alkami
  • Customer journey mappingnot Alkami
  • Retention improvementnot Alkami

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alkami

  • Pricing is per registered user with contractual minimums, so institutions with many enrolled but dormant users pay for accounts that never log in.
  • Alkami is a channel layer, not a core, so functionality is bounded by what the core exposes, and a poor core integration produces a slow product no amount of channel work fixes.
  • Implementation typically runs six to twelve months and requires institution staff time, which small credit unions consistently underestimate.
  • The MANTL acquisition adds account opening but also another integration programme, and consolidating on one vendor removes leverage to swap a weak module for a best of breed alternative.
  • Buying digital banking separately from the core vendor means you own the integration risk between two suppliers who will each blame the other when something breaks.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Alkami

On request
  • Alkami Digital Banking Platform$undefined/year
    • Priced per registered user per month with multi year terms
    • Minimum user commitments typical, so enrolled inactive users are still billed
    • Implementation and core integration charged separately

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Alkami if

  • You need retail digital banking.
  • You work on Web, iOS, Android.
  • You also want business banking.
Alkami review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Alkami or Amplitude better?
Neither clearly leads. Alkami starts at On request and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alkami or Amplitude?
Amplitude has a free tier; the other does not. Paid plans start at On request for Alkami and Free for Amplitude.
Does Alkami or Amplitude run on more platforms?
Alkami runs on Web, iOS, Android. Amplitude runs on Web, Ios, Android, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Alkami starts at On request.
What is Alkami best used for?
Alkami is most often used for a credit union replacing the weak digital banking bundled with its core contract, a community bank that needs commercial entitlements and approvals its core vendor does not provide, an institution wanting digital account opening and digital banking from one vendor after the mantl acquisition, a bank competing for deposits online and needing an onboarding funnel that works on mobile. Of those, a credit union replacing the weak digital banking bundled with its core contract and a community bank that needs commercial entitlements and approvals its core vendor does not provide are not what Amplitude is typically brought in for.
What can Alkami do that Amplitude cannot?
Alkami covers Retail digital banking, Business banking, Digital account opening, Payments and money movement. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

Alkami: Does Alkami replace our core?

No. It is the digital channel and account opening layer on top of a core such as Fiserv, Jack Henry or FIS.

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Alkami: How is it priced?

Per registered user per month on multi year contracts with minimums, so model your enrolled user count rather than your active user count.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Alkami: What did the MANTL acquisition change?

It brought deposit account opening in house, announced February 2025 at $400 million enterprise value, so account opening and digital banking can come from one vendor.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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