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Technology · head to head

Amplitude vs Microsoft Outlook

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Microsoft Outlook logo

Microsoft Outlook

Technology

Microsoft's email and calendar client, in the middle of a transition from the classic Windows application to a web-based replacement.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Microsoft Outlook microsoft is replacing the classic Win32 client with the new web-based Outlook, and the new one runs only web add-ins, not COM add-ins, so any line-of-business integration for CRM, dictation, document management or telephony must be rewritten or the desktop stays on classic until its support window closes.
  • They diverge on capability: Amplitude covers Event tracking, Microsoft Outlook covers Exchange calendar integration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Microsoft Outlook actually diverge.

Attributes where Amplitude and Microsoft Outlook differ
AttributeAmplitudeMicrosoft Outlook
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Microsoft Outlook

  • Exchange calendar integration
  • Delegate access
  • Shared mailboxes
  • Rules and Quick Steps
  • Retention, hold and eDiscovery
  • Sensitivity labels and encryption
  • Add-in platform
  • Offline cached mode

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Microsoft Outlook
  • Feature adoption trackingnot Microsoft Outlook
  • Conversion rate optimizationnot Microsoft Outlook
  • Customer journey mappingnot Microsoft Outlook
  • Retention improvementnot Microsoft Outlook

Microsoft Outlook

  • Organisations on Exchange Online or Exchange Server where free/busy scheduling and room booking across everyone is a daily requirementnot Amplitude
  • Executive assistants managing someone else's calendar and mailbox through delegate access, which no IMAP client supports properlynot Amplitude
  • Regulated environments that need retention policies, legal hold and eDiscovery applied to mail centrally rather than per usernot Amplitude
  • Teams handling shared inboxes such as support or accounts, where permissions and tracking matter more than the mail client itselfnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Microsoft Outlook

  • Microsoft is replacing the classic Win32 client with the new web-based Outlook, and the new one runs only web add-ins, not COM add-ins, so any line-of-business integration for CRM, dictation, document management or telephony must be rewritten or the desktop stays on classic until its support window closes.
  • The new client's handling of non-Microsoft accounts synchronises mail through Microsoft's cloud rather than connecting from the machine to the provider, which several organisations' data residency and handling policies do not allow, and it is not an optional behaviour.
  • PST and OST files are a single-file, corruptible and effectively unshareable store, and the new client's reduced PST support means years of personal archives sitting in those files need an explicit migration plan rather than carrying forward.
  • Large mailboxes turn software problems into administration ones: search index rebuilds, OST files of tens of gigabytes and the mailbox quotas of whichever plan was bought, and the usual fix is archiving policy rather than anything a user can do.
  • Against IMAP or Gmail you lose most of what justifies it, including free/busy lookup, room booking, delegate access, and retention and compliance policies, because those are Exchange server features rather than client features.
  • The five or six products sharing the Outlook name have materially different feature sets, so internal documentation, training and support procedures must be written per platform and a user moving between desktop, web and mobile finds the same task done differently in each.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Microsoft Outlook

Free
  • Outlook (Free)Free
    • 15 GB mailbox storage
    • 5 GB cloud storage
    • Web and mobile Office app access
  • Microsoft 365 Basic$1.99/month
    • 100 GB mailbox storage
    • 100 GB cloud storage
    • Ad-free experience
  • Microsoft 365 Personal$9.99/month
    • 1 TB cloud storage
    • Desktop Office apps (Word, Excel, PowerPoint, Outlook, OneNote)
    • Copilot with high usage limits
  • Microsoft 365 Family$12.99/month
    • 1-6 users
    • Up to 6 TB total cloud storage (1 TB per person)
    • Same apps and features as Personal

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Microsoft Outlook if

  • You need exchange calendar integration.
  • You want to start without paying.
  • You also want delegate access.
Microsoft Outlook review

Questions people ask

Is Amplitude or Microsoft Outlook better?
Neither clearly leads. Amplitude starts at Free and Microsoft Outlook at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Microsoft Outlook?
Amplitude starts at Free and Microsoft Outlook at Free.
Does Amplitude or Microsoft Outlook run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Microsoft Outlook runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Microsoft Outlook is typically brought in for.
What can Amplitude do that Microsoft Outlook cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Microsoft Outlook covers Exchange calendar integration, Delegate access, Shared mailboxes, Rules and Quick Steps.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Microsoft Outlook: What is the difference between classic Outlook and the new Outlook for Windows?

Classic is the long-standing Win32 application shipped with Microsoft 365 and Office LTSC. The new Outlook is a web-based client that replaced Windows Mail and Calendar. The most consequential difference is add-ins: the new client supports only web add-ins, not COM add-ins.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Microsoft Outlook: How long will classic Outlook be supported?

Microsoft has stated support through at least 2029. That is a planning window rather than a reprieve, and organisations with COM add-in dependencies should be scoping the replacement work now.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Microsoft Outlook: Can I use Outlook with Gmail or another IMAP provider?

Yes, but with reduced capability. You lose free/busy lookup, room booking, delegate access and server-side compliance policies, because those come from Exchange rather than from the client.

Microsoft Outlook: Is Outlook free?

Outlook on the web and the mobile apps are free with a Microsoft account, and the new Outlook for Windows is included with Windows 11. The classic desktop application requires a Microsoft 365 subscription or an Office perpetual licence.

Microsoft Outlook: Will my COM add-ins work in the new Outlook?

No. The new client supports only the cross-platform web add-in model. Vendors must publish a web add-in, and where they have not, the choice is to stay on classic Outlook or replace the integration.

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