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Marketing · head to head

Crazy Egg vs Wunderkind

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Wunderkind logo

Wunderkind

Marketing

Identity resolution and triggered messaging for high-traffic retailers, formerly BounceX

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Wunderkind pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • They diverge on capability: Crazy Egg covers Heatmaps, Wunderkind covers Identity resolution network.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Wunderkind actually diverge.

Attributes where Crazy Egg and Wunderkind differ
AttributeCrazy EggWunderkind
Starting price$29/monthOn request
Pricing modelUnknownquote
Founded2006Unknown

Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Google Analytics
  • Shopify
  • WordPress

Only in Wunderkind

  • Identity resolution network
  • Triggered email
  • Text message marketing
  • Onsite behavioural messaging
  • Performance-linked pricing
  • Managed service model
  • Attribution reporting
  • Email service provider integration

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Wunderkind
  • Session recordings to see where visitors strugglenot Wunderkind
  • A/B testing page variantsnot Wunderkind
  • Snapshot reports comparing behaviour over timenot Wunderkind

Wunderkind

  • A large apparel retailer that captures email addresses from only a small share of its traffic and wants to message the rest of its cart abandonersnot Crazy Egg
  • A publisher converting anonymous readers into newsletter subscribers and paid subscription prospects at volumenot Crazy Egg
  • A travel brand with long consideration cycles that wants triggered messaging on browse behaviour without waiting for a form fillnot Crazy Egg
  • A retailer that already has a capable ESP and wants an additional revenue channel layered on top rather than a platform replacementnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Wunderkind

  • Pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • You pay against Wunderkinds own attribution of the revenue it claims to have driven, so the lookback window, credit rules and whether a genuine holdout test is run are commercial terms that materially change your bill and are easy to leave vague.
  • The model needs scale: a site without substantial traffic generates too few identity matches to clear a contract floor, which makes it uneconomic for mid-market retailers however good the pitch sounds.
  • Messaging people who never gave you their email address on your own site carries privacy exposure and brand risk, and it sits uncomfortably with several regulatory regimes and with some consumers regardless of legal defensibility.
  • The identity network is densest in the United States, so a European or Asian retailer gets materially lower match rates and a weaker business case, and the model interacts badly with strict consent regimes such as GDPR.

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Wunderkind

On request
  • Wunderkind for Email$undefined/year
    • Identity resolution and triggered email programmes
    • Managed strategy and campaign operation
    • Annual contract with performance-linked commercial terms
  • Wunderkind for Text$undefined/year
    • SMS programmes against the identity graph
    • Consent and suppression management
    • Annual contract with performance-linked commercial terms

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Wunderkind if

  • You need identity resolution network.
  • You work on Web, API.
  • You also want triggered email.
Wunderkind review

Questions people ask

Is Crazy Egg or Wunderkind better?
Neither clearly leads. Crazy Egg starts at $29/month and Wunderkind at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Wunderkind?
Crazy Egg starts at $29/month and Wunderkind at On request.
Does Crazy Egg or Wunderkind run on more platforms?
Both run on Web, API, so platform support will not decide this one for you.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Wunderkind is typically brought in for.
What can Crazy Egg do that Wunderkind cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Wunderkind covers Identity resolution network, Triggered email, Text message marketing, Onsite behavioural messaging.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Wunderkind: Is Wunderkind the same as BounceX?

Yes. BounceX rebranded as Wunderkind in 2019; the identity resolution and triggered messaging model is the same lineage.

Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Wunderkind: How is Wunderkind priced?

It is not published. Contracts are annual and structured around a share of revenue Wunderkind attributes to its messages, usually with a minimum commitment.

Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Wunderkind: Does it replace my email platform?

No. It runs alongside your existing ESP and adds a triggered channel; it is not a campaign management replacement.

Wunderkind: Will it work outside the United States?

Less well. The identity network is concentrated in the US, and consent requirements in Europe reduce both match rates and the legal room to message unidentified visitors.

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