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Nonprofits · head to head

Constant Contact vs Virtuous

Constant Contact logo

Constant Contact

Nonprofits

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Constant Contact covers Email marketing, Virtuous covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Constant Contact and Virtuous actually diverge.

Attributes where Constant Contact and Virtuous differ
AttributeConstant ContactVirtuous
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded19952013

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Virtuous
  • Productivitynot Virtuous
  • Automationnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Constant Contact
  • Marketing automation and supporter journeys tied to giving datanot Constant Contact
  • Online donation forms and giving pages connected to the CRMnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Constant Contact or Virtuous better?
Neither clearly leads. Constant Contact starts at Free and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Virtuous?
Constant Contact has a free tier; the other does not. Paid plans start at Free for Constant Contact and On request for Virtuous.
Does Constant Contact or Virtuous run on more platforms?
Constant Contact runs on Web, Mobile-responsive. Virtuous runs on Web, IOS, Android.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Virtuous starts at On request.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Virtuous is typically brought in for.
What can Constant Contact do that Virtuous cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Both handle Web support.

Answered from the vendors’ own pages

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
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