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Software · head to head

Constant Contact vs Little Green Light

Constant Contact logo

Constant Contact

Software

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
Little Green Light logo

Little Green Light

Software

Affordable donor management for small nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Little Green Light pricing is driven purely by constituent record count, so inactive and lapsed records still raise the bill
  • They diverge on capability: Constant Contact covers Email marketing, Little Green Light covers Donor database.

Where they differ

Only the attributes on which Constant Contact and Little Green Light actually diverge.

Attributes where Constant Contact and Little Green Light differ
AttributeConstant ContactLittle Green Light
Starting priceFreeOn request
Free tierYesNo
Founded19952008

Identical on both: pricing model (subscription), platforms (Web, Mobile-responsive), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

Only in Little Green Light

  • Donor database
  • Prospect tracking
  • Relationship management
  • Task management
  • PayPal
  • Stripe
  • Google Drive

Both cover

  • Web support
  • Mobile-responsive support

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Little Green Light
  • Productivitynot Little Green Light
  • Automationnot Little Green Light

Little Green Light

  • Donor management and gift tracking for small nonprofitsnot Constant Contact
  • Segmenting constituents for appeals and mailingsnot Constant Contact
  • Online donation forms with pay-as-you-go processingnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Little Green Light

  • Pricing is driven purely by constituent record count, so inactive and lapsed records still raise the bill
  • The base plan is $45 per month for up to 2,500 constituents, rising to $135 per month at 50,000
  • Above 50,000 records each additional 10,000 tier adds $15 per month
  • An account is hard-capped at 200,000 constituent records
  • Online donation processing costs from 2.2% plus $0.30 per transaction to the payment processor
  • The 10% saving requires annual rather than monthly billing

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Little Green Light

On request
  • Basic$50/month
    • Donor database
    • Prospect tracking
  • Plus$80/month
    • Relationship management
    • Task management
    • Reporting

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Little Green Light if

  • You need donor database.
  • You work on Web, Mobile-responsive.
  • You also want prospect tracking.
Little Green Light review

Questions people ask

Is Constant Contact or Little Green Light better?
Neither clearly leads. Constant Contact starts at Free and Little Green Light at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Little Green Light?
Constant Contact has a free tier; the other does not. Paid plans start at Free for Constant Contact and On request for Little Green Light.
Does Constant Contact or Little Green Light run on more platforms?
Both run on Web, Mobile-responsive, so platform support will not decide this one for you.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Little Green Light starts at On request.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Little Green Light is typically brought in for.
What can Constant Contact do that Little Green Light cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. Little Green Light covers Donor database, Prospect tracking, Relationship management, Task management. Both handle Web support, Mobile-responsive support.
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Related pages

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