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Software · head to head

UpPromote vs Refersion

UpPromote logo

UpPromote

Software

Top-rated Shopify affiliate marketing app

From
Free
Rated
-
Full reviewWebsite
R

Refersion

Software

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Only UpPromote has a free tier, so it costs nothing to try first.
  • Each has a real cost: UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms; Refersion no influencer discovery tools; requires using separate platforms to identify creators
  • They diverge on capability: UpPromote covers Multi-level marketing, Refersion covers Coupon tracking.

Where they differ

Only the attributes on which UpPromote and Refersion actually diverge.

Attributes where UpPromote and Refersion differ
AttributeUpPromoteRefersion
Starting priceFree$99/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb
Founded20192014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UpPromote

  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • PayPal
  • Klaviyo
  • Shopify Flow

Only in Refersion

  • Coupon tracking
  • Commission automation
  • Influencer management
  • Performance analytics
  • BigCommerce
  • WooCommerce
  • Magento
  • Stripe

Both cover

  • Affiliate recruitment
  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

UpPromote

  • affiliate marketing management
  • Workflow automation
  • Reporting

Refersion

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Pricing, plan by plan

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Which should you pick?

Choose UpPromote if

  • You need multi-level marketing.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want custom commission structures.
UpPromote review

Choose Refersion if

  • You need coupon tracking.
  • You also want commission automation.
Refersion review

Questions people ask

Is UpPromote or Refersion better?
Neither clearly leads. UpPromote starts at Free and Refersion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UpPromote or Refersion?
UpPromote has a free tier; the other does not. Paid plans start at Free for UpPromote and $99/month for Refersion.
Does UpPromote or Refersion run on more platforms?
UpPromote runs on Web, Shopify. Refersion runs on Web.
Can I use UpPromote for free?
Yes. UpPromote has a free tier, so you can try it without paying. Refersion starts at $99/month.
What is UpPromote best used for?
UpPromote is most often used for affiliate marketing management, workflow automation, reporting.
What can UpPromote do that Refersion cannot?
UpPromote covers Multi-level marketing, Custom commission structures, Auto-tier commission, PayPal mass payment. Refersion covers Coupon tracking, Commission automation, Influencer management, Performance analytics. Both handle Affiliate recruitment, Shopify, Web support.

Answered from the vendors’ own pages

UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
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