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Affiliate Marketing · head to head

ShareASale vs UpPromote

ShareASale logo

ShareASale

Affiliate Marketing

Leading affiliate network connecting merchants with publishers

From
$550/one-time
Rated
-
Full reviewWebsite
UpPromote logo

UpPromote

Affiliate Marketing

Top-rated Shopify affiliate marketing app

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UpPromote has a free tier, so it costs nothing to try first.
  • Each has a real cost: ShareASale platform shutting down at end of 2025 with mandatory migration to Awin; UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • They diverge on capability: ShareASale covers Real-time tracking, UpPromote covers Multi-level marketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ShareASale and UpPromote actually diverge.

Attributes where ShareASale and UpPromote differ
AttributeShareASaleUpPromote
Starting price$550/one-timeFree
Free tierNoYes
PlatformsWebWeb, Shopify
Founded20002019

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ShareASale

  • Real-time tracking
  • Commission management
  • Payment processing
  • Fraud detection
  • WooCommerce
  • Magento
  • BigCommerce

Only in UpPromote

  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • PayPal
  • Klaviyo
  • Shopify Flow

Both cover

  • Affiliate recruitment
  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ShareASale

  • affiliate marketing management
  • Workflow automation
  • Reporting

UpPromote

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ShareASale

  • Platform shutting down at end of 2025 with mandatory migration to Awin
  • High merchant entry cost at $550 sign-up fee plus $35 monthly
  • $50 minimum payout for publishers creates cash flow delay
  • Consolidation into Awin creates uncertainty for existing workflows and features

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Pricing, plan by plan

ShareASale

$550/one-time
  • Merchant Setup$550/one-time
    • One-time network sign-up fee
  • Merchant Monthly$35/month
    • Platform access
    • Affiliate management

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Which should you pick?

Choose ShareASale if

  • You need real-time tracking.
  • You also want commission management.
ShareASale review

Choose UpPromote if

  • You need multi-level marketing.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want custom commission structures.
UpPromote review

Questions people ask

Is ShareASale or UpPromote better?
Neither clearly leads. ShareASale starts at $550/one-time and UpPromote at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ShareASale or UpPromote?
UpPromote has a free tier; the other does not. Paid plans start at $550/one-time for ShareASale and Free for UpPromote.
Does ShareASale or UpPromote run on more platforms?
ShareASale runs on Web. UpPromote runs on Web, Shopify.
Can I use UpPromote for free?
Yes. UpPromote has a free tier, so you can try it without paying. ShareASale starts at $550/one-time.
What is ShareASale best used for?
ShareASale is most often used for affiliate marketing management, workflow automation, reporting.
What can ShareASale do that UpPromote cannot?
ShareASale covers Real-time tracking, Commission management, Payment processing, Fraud detection. UpPromote covers Multi-level marketing, Custom commission structures, Auto-tier commission, PayPal mass payment. Both handle Affiliate recruitment, Shopify, Web support.

Answered from the vendors’ own pages

ShareASale: What is ShareASale's current status?

ShareASale is closing at the end of 2025. The platform was acquired by Awin in 2017, and all users are transitioning to Awin as the parent company consolidates services.

Source
UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
ShareASale: What are the pricing fees for merchants on ShareASale?

Merchants pay a one-time network sign-up fee of $550 plus a recurring $35 monthly platform fee. Merchants must also maintain a minimum deposit in their account to cover affiliate commissions.

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
ShareASale: How much do publishers earn on ShareASale?

Publishers join ShareASale for free. Minimum payout is $50, with monthly payments made on the 20th via ACH direct deposit, check, or Payoneer.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
ShareASale: How large is the ShareASale network?

ShareASale has over 25,000 merchants, 270,000 active publishers, and generated $200 million in sales in 2022, making it one of the fastest-growing affiliate platforms in North America.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
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