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Influencer Marketing · head to head

Shopify Collabs vs UpPromote

Shopify Collabs logo

Shopify Collabs

Influencer Marketing

Connect with creators to grow your Shopify store

From
Free
Rated
-
UpPromote logo

UpPromote

Affiliate Marketing

Top-rated Shopify affiliate marketing app

From
Free
Rated
-

The short version

  • Each has a real cost: Shopify Collabs a 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill; UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • They diverge on capability: Shopify Collabs covers Creator marketplace, UpPromote covers Affiliate recruitment.

Where they differ

Only the attributes on which Shopify Collabs and UpPromote actually diverge.

Attributes where Shopify Collabs and UpPromote differ
AttributeShopify CollabsUpPromote
Pricing modelfreemiumUnknown
PlatformsWebWeb, Shopify
CategoryInfluencer MarketingAffiliate Marketing
Founded20212019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify Collabs

  • Creator marketplace
  • Affiliate management
  • Gift tracking
  • Commission payments
  • Performance analytics
  • Application management
  • Direct messaging
  • Shopify integration

Only in UpPromote

  • Affiliate recruitment
  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • PayPal
  • Klaviyo
  • Shopify Flow

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Shopify Collabs

  • Recruiting affiliates and creators for a Shopify storenot UpPromote
  • Issuing creator discount codes and affiliate linksnot UpPromote
  • Paying creator commissions automatically through the Shopify billnot UpPromote

UpPromote

  • affiliate marketing managementnot Shopify Collabs
  • Workflow automationnot Shopify Collabs
  • Reportingnot Shopify Collabs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify Collabs

  • A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
  • Requires a Shopify store, so it is unusable by brands not selling on Shopify
  • Commissions are handled in USD and merchants billed in another currency pay local conversion fees
  • Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
  • Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Pricing, plan by plan

Shopify Collabs

Free
  • FreeFree
    • Creator discovery
    • Gift tracking
    • Basic affiliate links
  • Pro$99/month
    • Advanced search
    • Commission management
    • Bulk messaging

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Which should you pick?

Choose Shopify Collabs if

  • You need creator marketplace.
  • You want to start without paying.
  • You also want affiliate management.

Choose UpPromote if

  • You need affiliate recruitment.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want multi-level marketing.

Questions people ask

Is Shopify Collabs or UpPromote better?
Neither clearly leads. Shopify Collabs starts at Free and UpPromote at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify Collabs or UpPromote?
Shopify Collabs starts at Free and UpPromote at Free.
Does Shopify Collabs or UpPromote run on more platforms?
Shopify Collabs runs on Web. UpPromote runs on Web, Shopify.
Can I use Shopify Collabs for free?
Both have a free tier, so you can try either at no cost before committing.
What is Shopify Collabs best used for?
Shopify Collabs is most often used for recruiting affiliates and creators for a shopify store, issuing creator discount codes and affiliate links, paying creator commissions automatically through the shopify bill. Of those, recruiting affiliates and creators for a shopify store and issuing creator discount codes and affiliate links are not what UpPromote is typically brought in for.
What can Shopify Collabs do that UpPromote cannot?
Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission. Both handle Shopify, Web support.

Answered from the vendors’ own pages

UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source

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